Marketing Essentials in Cadbury - Doc
Added on 2021-02-19
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MarketingEssentials
ContentsINTRODUCTION........................................................................................................2TASK 1..............................................................................................................................3P1 Determine important roles and responsibilities in relation to marketing functions........................................................................................................................3M1 Analyse roles and responsibilities in relation with marketing environment..................................................................................................................5P2 Relation of marketing with other functions in context of organisation5M2 Significance of marketing and other functional units of organisation.6D1 Critical analysis and evaluation of marketing functions and interrelationships with other department..............................................................7INTRODUCTIONMarketing is a discipline which involves action of organizationstaken to grab customer's attention and build long-term relationships. Itbasically seeks to align products or services with customer who wants themand ensures profitability. Marketing activities includes advertisement, sellingand delivering of products to consumer or businesses as raw material.Importance of marketing functions in organisation is increasing day by dayas it helps in improving brand awareness, saves time and resources, bootssales, expand businesses, etc. Cadbury is multinational confectionerycompany based in UK (Baker and Magnini, 2016). It is located in Uxbridge,West London and operates in around 50 countries in the world and bestknown for its Dairy Milk Chocolates which is market leader in industry.Now, it has introduce 'Coffee Choco Shake' which is new range of Shakes.This report will cover important roles and responsibilities of marketingfunctions which is perform by team of marketing department. These areessentials for organisation so that objectives can be achieved effectively.Inter Relationships between various functional units of organisation andmarketing department will also be studied so that integrated efforts areanalyzed to attain objectives of business. Ways and strategies will becompared by which different companies apply marketing mix to their overallobjectives so that marketing plan is also accomplished. At last basicmarketing plan with different plans and strategies will be produce andanalyze for introduction of new product in market. This helps company tolaunch its new product or range of products in effective and sustainablemanner so objectives can easily achieved.5
TASK 1P1 Determine important roles and responsibilities in relation to marketingfunctionsMarketing is business term that explains management process bywhich goods or services reach to end customer. This process includesidentification of customer's needs, new product development, framingpricing strategies and selection of distribution channels. It also involvespromotion of product or services through developing promotional activitiesand implementing to target potential customer. Marketing functions is thatrole which assist company in identifying customer's needs, providingproducts and promoting to distinguish it from other similar goods fromcompetitors. There are number of roles and responsibilities that relates tomarketing functions performs in organisation to achieve organisationalobjectives.Role:Marketing functions plays very important role in organisationand can not be understated as it assist other activities to achieveorganisational objectives. Some of them are discussed in relation tomarketing functions that performed to achieve organisational objectives areas follows: Understanding target market: In context of marketing environment, it isimpossible to survive in competitive and dynamic era in global market. Thebasic role that marketing department of Cadbury plays is to understand targetmarket and potential customers by analysing facts and data related tocustomer trends. Under this, it does structured research and make decisionsbased on valid information rather than intuitions to achieve organisationalobjectives. If company fails to identify customer taste or preferences andconstituents of target market, survival will be in danger as without this roleorganisation will be offering that product which customer does not wantStrategy to promote growth and profitability: Under this role, marketingdepartment monitor competitive advantage in industry and makes sure thatstrategies focus on every aspects. Sustainability can only be achieve whenbusinesses always drive to grow and earn higher profits by expansion,reducing wastage, cutting cost and increasing revenues. Marketingenvironment is competitive and requires skills to compete through fullpotential. Business who does not make efforts to be competitive or wants togrow by employing extra resources can not survive. This role makes surethat strategies are frame along with objective so that business of Cadbury canexpand and increase profits margins. Analyse and evaluate performance: If businesses fails to measureresults, it lose control and managing power in processes. This will alsoresults in unproductive activities and duplication of work which results inwastage of valuable resources. Thus role of marketing department ofCadbury is important to analyse and evaluate performance of processes,employees, budgets, resources and efforts. Marketing department alsoensures corrective actions on time to reduce wastage and improvesproductivity. While operating in competitive environment of marketing,organisation ensures that there is no gap between estimated and actualperformance to survive in market and this is ensured role played bymarketing functions in business. Define strategic marketing plans: Marketing department clearly identifyeffective competitive advantage and efficient positioning in target market. Itdraws out roadmap to exactly build strategies and tactics to achieveorganisational objectives. Under this role, marketing department play asdecision maker and influence other functions of business as well throughdrawing out interrelated activities and directing efforts in one directiontowards ultimate company goal. In marketing environment, this role ensurethat plans are flexible enough to change according to changing environment.41
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