logo

Marketing Essentials

15 Pages4765 Words499 Views
   

Added on  2020-01-23

About This Document

Marketing essentials INTRODUCTION 1 TASK 11 P1 1 P2 3 TASK 24 P3 4 TASK 38 P4 8 CONCLUSION 10 REFERENCE11 INTRODUCTION Marketing is managerial activities assist to increase the demand of organisational product or services. In this report included the key roles and responsibilities of marketing, explanation of wider organisation function relate with promotional activities, marketing mix elements in business functions of the company and way of development the planning and strategy to effectively done the marketing actions to meet the

Marketing Essentials

   Added on 2020-01-23

ShareRelated Documents
Marketing essentials
Marketing Essentials_1
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1.................................................................................................................................................1P2.................................................................................................................................................3TASK 2............................................................................................................................................4P3.................................................................................................................................................4TASK 3 ...........................................................................................................................................8P4.................................................................................................................................................8CONCLUSION..............................................................................................................................10REFERENCE.................................................................................................................................11
Marketing Essentials_2
Marketing Essentials_3
INTRODUCTION Marketing is managerial activities assist to increase the demand of organisational productor services. It provides the method of selling and distribution to enterprises in achieving goalsand objectives. For every business and non business firm require to successfully implement thepromotional activity to create well awareness in targeted customer. It is helps to understand thedesire of customer and create values then deliver to satisfy them.The present report is based on marketing methods of McDonald's the highest fast foodchain supply in the world (Dibb and Simkin, 2013). It provides varieties in junk food such as thehot-dog, hamburger, cheeseburger and milkshake to its customer. In this report included the keyroles and responsibilities of marketing, explanation of wider organisation function relate withpromotional activities, marketing mix elements in business functions of the company and way ofdevelopment the planning and strategy to effectively done the marketing actions to meet thegoals and objectives.TASK 1P1To promote new launch or increase the sales volume of innovative goods or servicemarketing is very essentials. It provides necessary information to producer to adopt best ideas increating suitable values for consumer. The major role and responsibilities of marketing aredescribed as under;Focus on customer need: the primary role of promotion is make aware producer withdesire of the customer, without understand the requirements of consumer is not possible for anybusiness entity to operate its function and meet with goals and objectives. Internal and externalchannels contribute in listening of desire of them ((Hair and et.al., 2008). Company surveyincluded in domestic source while the social media platform is involved outsider sources. Thesetwo has major contribution in communicate with demand of consumer.Monitor and track market competition: it is very crucial for promotional department tounderstand the position of organisation in market. It can done through evaluate the products orservices, market-share and competition offered goods and their strength and weakness. Effectivetracking helps to enterprises to develop plan to launch new things to customer.1
Marketing Essentials_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Plan of Pet Food Industry : Report
|13
|3660
|187

Report on Marketing Plan of McDonald
|18
|5889
|29

Roles and Responsibilities of Marketing Function
|18
|4330
|96

Introduction to Marketing Concepts
|12
|2506
|34

P1. Roles and Responsibilities of Marketing Function - Doc
|18
|4528
|109

Marketing Essentials | Case Study
|9
|4153
|48