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P1 Important roles and responsibilities of marketing function (Doc)

   

Added on  2021-02-20

16 Pages4506 Words34 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Important roles and responsibilities of marketing function...................................................1P2 The roles and responsibilities of marketing in relation to the organisational context...........3TASK 2............................................................................................................................................5P3 Comparison between different organisation by applying the marketing mix in order toachieve the objectives of business...............................................................................................5TASK 3............................................................................................................................................8P4 Marketing plan of Nestle.......................................................................................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13

INTRODUCTIONMarketing can be referred as the activities which are undertaken by an organisation topromote and communicate the products and services to the customers in order to satisfy theirneeds. The main motive of marketing is to increase the sales and revenue of the company byinfluencing the customers to purchase the products. To complete this report, Nestle aconfectionery company is taken which is having the headquarter in Switzerland(Baker, andMagnini, 2016). The company deals in wide range of products like chocolates, dairy products,ice creams, pet foods and many more. The following project will describe different role andresponsibilities of marketing function and their interrelations with other functional unit of anorganisation. Apart from this it will also cover the differentiation of two companies on the basisof marketing mix and marketing plan of an organisation is prepared in this report.TASK 1P1 Important roles and responsibilities of marketing functionMarketing refers to a process which deals in creating, transmitting and delivering theproducts and services to the customers as per their requirement. The main purpose of marketingis to influence the target market in order to maximise the profit of an organisation. Themarketing department plays a crucial role in the business and help them to achieve mission andobjective of an organisation. With the help of these activities present demand of the customerscan be known and future needs can be predict in order to satisfy the requirement of large numberof people. In context of Nestle, there are different types of role and responsibilities performed bymarketing manager. Some of them are explained below: Pricing: It is defined as the amount which is paid by the customers in order to take theservices. The primary role of marketing department is to set the price of the product in such away which is affordable by every customers and also covers the production cost of the company.Marketing manager of Nestle should set price of the product keeping in mind about differentcompetitors so that it can be most preferred among all (Campbell, Martin and Fabos, 2018). Promotion:It includes some of the activities which are performed so as to attract amplenumber of customers to buy the product and services of the company. The major role whichmarketing department is to perform is in promoting the products of the company to the targetmarket. In order to promote the product of Nestle, the marketing manager of Nestle performs1

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