Comparison of Marketing Mix between Amazon and Walmart

MARKETING
ESSENTIALS

TABLE OF CONTENT
• Introduction
• Comparison of marketing mix between Amazon and Walmart
• Conclusion
• References

INTRODUCTION
• Marketing is an important channel and bottom line for all the
companies to earn money and to attain the end goal of the
company.
• In this report a company called Amazon has been discussed.
• Amazon is multinational technology company which operates in
e-commerce market and deals in retail products, electronic
product, books, clothing, accessories, and technology.
• In this report comparison of marketing mix between Walmart
and Amazon has been discussed.

COMPARISON BETWEEN 7P'S OF DIFFERENT
ORGANISATION
7 p’s Amazon Walmart
Place • Amazon don't have so many physical
stores as the company operates in e-
commerce market.
• But now Amazon is targeting physical
market as well for that it has opened a
physical book store in which students can
order books online and can pick up the
delivery from the physical store so that
they can save the shipping charges.
• Walmart has adopted different strategies as
compared to Amazon. Walmart has the largest
chain of online stores specially in US and
other countries, and now the company is
entering into the e-commerce market.
• For that Walmart did tie-up and merger with
different e-commerce companies of different
countries.