Marketing Essentials

This presentation provides an overview of marketing essentials, including the role and responsibilities in various marketing functions, the marketing planning process, and the marketing plan for an organization. It also discusses the application of marketing mix in achieving business objectives. Study material and solved assignments on Marketing Essentials are available at Desklib.

MARKETING ESSENTIALS

Table of Content
• Introduction
• Role and responsibilities in various marketing functions
• Marketing relate to organisational activity
• Companies applying marketing mix for marketing planning process for
attaining the business objectives
• Marketing Plan for an organisation
• Conclusion
• References

Marketing is a set of action which involves the skill of management and
exchanges of different product and services in aspect to need the customer's. It
is major element of business and commerce. Generally marketing help in
promotional activities which promotion of product and services such as
advertisement, selling and delivering of goods and service to those customer
who have need and potential to buy (Antczak and Sypniewska, 2017). An set
of action usually used by many of organisation in the context of enhancing the
business activities and profit margin of company and this lead to create the
marketing impact and called marketing process.
Introduction

The owners of organisation have their role to raise up the profit in order to make money and
enhance the sell by their product and services in the various marketplace. The role which
fulfil the expectations and want of the customer and all these are undertaken as per the
aspect of consumers. Marketing is the major function's which is generally followed by many
organisation which help the enterprise to enhance the performance and productivity. It is
very difficult task for organisation to attract the consumer for product and service.
Role and responsibilities in various marketing
functions

Analysis and collecting information:
To gather the relevant information and analysis them is important for the
various marketing techniques. The various function is drive by organisation to
know about what are customer expectations and their need (Hassan and et. al.,
2018). The marketing manager of organisation collect the data of market which
help to observe the market while formulating new idea and to introduce new
product in market. The analyst of marketer of ASOS PLC play very vital role in
the market.
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Market planning:
The strategies and plans are stated by organisation manager for the purpose
of setting the goals and achieve the goals. Without nay proper strategies and
planning no organisation have enough ability to achieve the business
organisation. The selected organisation ASOS PLC have play marketing manager
are playing very important role which help in to make new strategies and applied
in market to gain profit. In the context with ASOS PLC make a new plan to
increasing the production and enhance sales performance of cosmetic product
from men and women
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Standardisation and branding:
people are highly engaged with quality and standard and brand of the
product which help to change the various mode of the quality. The
standard term is defined as the size, quality, weight, colour and help to
designs raw material which is use start the product. Where the branding
defines the image of particular organisation which help to enhance the sale
is market.

Product pricing:
pricing is an important factor which is help in organisation to fix the amount
of product in market. Which help the customer to get a decision making chance
of buying decisions. Price of nay product and services which is affected by cost,
competing product, government policy, tax rates and other profit rate. In ASOS
PLC the role and responsibilities are termed as the setting of price of cosmetic
product and service by including the total expenses of organisation and maintain
profitability.
continue

An set of activities which help in operation like promotion and sale of
product and services is consider as the tactic of marketing. This is major
components followed by marketer which help to promote their product in
aspect to enhance the sale of the business. Moreover, the business process
that is used in order to maximize the overall production and productivity of
organization, then they must go with promotional tactics and create a
business plan to increase the margins table.
Marketing relate to organisational activity

Marketing mix refers to the collection of different tactics and actions which
the companies used to promote their brand and product in the marketplace.
The main objective of the business organization is to increase the sales for
getting the higher profit from the market. Marketing mix is used to
understand the strategy of other business unit for to make the change
accordingly. It is all about putting the right product on the right place on
right time for influencing the customer for the maximum sales. In context to
the ASOS PLC's marketing mix id the main concentration of the marketer
for giving their concentration for effective business activity
Companies applying marketing mix for
marketing planning process for attaining the
business objectives

A marketing plan refers to a document which is used by an organisation in order
to govern them through the changes that are to be brought in functions of
the business. There are various objectives decided beforehand and the
marketing plan consists of different strategies that are to be undertaken by a
business in order to achieve all these objectives
Marketing Plan for an organisation

continue

As per the above discussion, marketing is an activity operation which
is help in the promotion of product and service. Every organization
have their various strategies and plan which help in market to grow. In
the above context, ASOS PLC is as example and various tactic and
tools were applied to details the topic.
Conclusion

Antczak, A. and Sypniewska, B.A., 2017. Personal Selling in the Service
Sector as One Marketing Promotional Tool. In Cross-Cultural
Personal Selling (pp. 35-56). Palgrave Macmillan, Cham.
Bhosale, J. and Phadtare, R.G., 2019. Is social network marketing a
disruption to traditional marketing?. Asian Journal of
Multidimensional Research (AJMR), 8(3), pp.476-485.
Bridges, E. and Hofacker, C.F., 2016. Service marketing and adoption of
promotional technology: A qualitative study. Service Science, 8(4),
pp.368-385.
Hassan and et. al., 2018. SMEs' intention towards the adoption of mobile
marketing: a case of Pakistan. International Journal of Business
Forecasting and Marketing Intelligence, 4(4), pp.400-425.
References