Roles and Responsibility of Marketer in Marketing

Marketing
Essential

Table of Contents
INTRODUCTION...........................................................................................................................1
Roles and responsibility of marketer......................................................................................1
Roles and responsibility of marketing in respect to marketing environment.........................3
Roles and responsibility are relates to organizational context...............................................3
Interrelationship between marketing and other functional units............................................4
Critically analysis and key evaluation of marketing function................................................4
TASK2.............................................................................................................................................5
Comparison of marketing mix for different organization......................................................5
Different tactics applied by organization to achieve business objectives.............................8
Development of basic marketing plan....................................................................................9
Produce a detailed marketing plan.......................................................................................12
Design a strategic marketing plan........................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is the combination of different factor such as research, analysis,
manufacturing, promoting, selling and distributing that helps to decide the position of company.
It is essential for organization to focus on customer's needs and use marketing for the purpose of
running a business continuously. Marketing refers promotion of organization products and
services to the targeted customer through communication, supplies and exchange offers which
gives values to customers, client, partner and community at large scale. There are lots of strategy
which applies for marketing. For examples websites is first marketing strategy which uses to
approach new customers. Social media also second opportunity which utilizes for promotion of
product. Customer relationship is another strategy to achieve marketing objectives. To invites
brand ambassador in organization to commercialize products so that organization enables to gain
customers trust. It is most effective strategy of marketing. Marketing works on marketing
concepts which are appointed messages, brand values and positioning of brand in market.
Marketing mainly accesses on customers needs. The main aim of company is to achieve business
goals by selling the number of products. Therefore marketing is important that create interest of
people and sales products. For understanding the concept of marketing ASOS Plc has been taken
that is British online fashion and cosmetic retailer company. Headquarter of this company is
London. It is UK company which provides online product services to customers. ASOS plc
products are clothes, shoes, accessories and beauty product. Subsidiaries of ASOS is ASOS.com
limited where number of employees are 4,386. This report discusses role and responsibility of
marketer who accept the challenges and run effectively and interrelation of roles with
organizational context. In Part B report discusses marketing mix of chosen company and
marketing plan that helps to achieve organizational goals.
Roles and responsibility of marketer
Marketing is defined as science and art that helps to explore, create and deliver value in
order to satisfy the needs and wants of a targeted customer. It helps to identify the needs of
people and satisfy them by providing good quality of products and services. In other words, this
is a wide variety of flavours which are based on audience, dynamic market place, media platform
etc. that helps to achieve goals. Marketing plays vital role in market where marketing supports to
achieve organization objective through various functions. There are various function of
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marketing such as market research, funding, product or services envelopment, communication,
distribution, strategies, advertisement, selling etc. thus marketing functions plays vital role in
business. In each organization have marketing department which plays several responsibilities to
promote product. For example marketing department organizes events like exhibition, seminars,
sales group meeting or customers welcome events, so they feel values for them. Marketing
department also organizes external events for customers and expectation of customer presence
successfully. Thus marketing department supports to covers large number of customer and
through such kind activities enables to retain customers with organization for long time.
Organization perform different types of roles and responsibility with the help of marketing that
helps to make higher profits. In ASOS Plc, marketing manager perform various roles and
responsibilities with organization that helps to achieve goals effectively. They analysis the
market and build strategy to introduce different types of products and services for the purpose of
capturing more market share. The roles and responsibility of marketer in ASOS Plc has been
defined as:
Market planning: This is used to achieve organizational goals and objectives with the
help of proper planning,which is prepared by marketers. It helps to set the goals and states how
can a company achieve their goals. In ASOS Plc, marketer plays a role of market planner in
which they chalks out market plan and expand business. For instance, ASOS Plc has 20% market
share of its products, and want to increase it by 30%. In this situation marketing manager
perform a responsibility by preparing a plan by setting level of production and promotion efforts.
It also shows who, when and how an organization can reach near by organizational goals.
Packaging and labelling: This main aim is to avoid breakage, destruction and damages of
goods in transport and storage. It facilitates lifting, handling and conveying the goods easily that
attracts people. Marketing manager of ASOS Plc play a role of good communicator who
understand customer's needs regarding packaging and also get information about packaging of
competitor company for the purpose of bringing new packaging. In such function, marketing
manager perform a responsibility as they design products and package in well manner with all
descriptions like expiry date, batch no., price and date of manufacturing that influence
customers. With the help of packaging and labelling organization the brand of company
increases and sale of such company also get improves.
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