Marketing Essentials

MARKETING ESSENTIALS

Table of Content
• Introduction
• Role and responsibilities in various marketing functions
• Marketing relate to organisational activity
• Companies applying marketing mix for marketing planning process for
attaining the business objectives
• Marketing Plan for an organisation
• Conclusion
• References

Marketing is a set of action which involves the skill of management and
exchanges of different product and services in aspect to need the customer's. It
is major element of business and commerce. Generally marketing help in
promotional activities which promotion of product and services such as
advertisement, selling and delivering of goods and service to those customer
who have need and potential to buy (Antczak and Sypniewska, 2017). An set
of action usually used by many of organisation in the context of enhancing the
business activities and profit margin of company and this lead to create the
marketing impact and called marketing process.
Introduction

The owners of organisation have their role to raise up the profit in order to make money and
enhance the sell by their product and services in the various marketplace. The role which
fulfil the expectations and want of the customer and all these are undertaken as per the
aspect of consumers. Marketing is the major function's which is generally followed by many
organisation which help the enterprise to enhance the performance and productivity. It is
very difficult task for organisation to attract the consumer for product and service.
Role and responsibilities in various marketing
functions