Marketing Essentials: Ben Sherman

MARKETING ESSENTIALS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P 1 Key roles and responsibilities of the marketing functions.....................................................1
P 2 Roles and responsibilities of marketing related to the organization......................................3
TASK 2............................................................................................................................................5
P 3 Ways in which two organizations apply marketing mix to the marketing plan process in
order to achieve business objectives............................................................................................5
TASK 3 ...........................................................................................................................................7
CONCLUSION................................................................................................................................7

INTRODUCTION
Marketing is one of the most important part of each and every organization as it helps the
companies to sell their services or products as per the market requirements. It is a kind of process
that involves both customers and organizations in order to exchange and create values with
others (Yousaf and Xiucheng, 2018). This assignment will lay emphasis on roles and
responsibilities of marketing functions of Ben Sherman, elements of marketing mix and they
they help in achieve business objectives and marketing plan. Ben Sherman is a British clothing
brand that sells cloths for all age group people founded in 1963 in Brighton, England.
TASK 1
P 1 Key roles and responsibilities of the marketing functions
Marketing and importance of marketing for Ben Sherman
Marketing can be defined as a business action that is used for selling and promoting
services or products including advertisement and market research (Baker, 2019). In simpler
words marketing is about managing customers needs and satisfaction for the business.
Marketing is an essential part for Ben Sherman in terms of business as it is beneficial for their
organization in many ways such as: it is one of the most helpful part which helps Ben Sherman
in movement, exchange and transfer of goods as it helps in making goods available to the
customers because marketing helps Ben Sherman in understanding customers needs so that they
can get an idea and transfer goods or products accordingly. It also helps in increasing awareness
about the product or services that are sold by Ben Sherman so that customers can get to know
about the product or services in a better manner. This will help them to increase their sales if the
product or service is liked by their customers. This will also help Ben Sherman to increase
customers trust within them which will also help them to attract customers towards their products
(Blythe and Martin, 2019). This shows that marketing is very much essential and important for
Ben Sherman for the growth of their business by increasing their sales.
Marketing Functions
Marketing functions is one of the most crucial and important part of an organization
which helps them to source and identify their successful products for their target customers so
that they can promote their product in such a way that those products and services can be
differentiated from other similar products. This helps the company to identify consumers needs
and satisfy their end users.
1