logo

Marketing Essentials on The Ben Sherman

   

Added on  2021-02-19

16 Pages4616 Words16 Views
Marketing essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P 1 Key roles and responsibilities of marketing functions .........................................................1P 2 roles and responsibilities of marketing relate to wider organisation....................................3TASK 2............................................................................................................................................4P 3 Applying marketing mix to marketing planning procedure to accomplish businessobjectives ....................................................................................................................................4TASK 3............................................................................................................................................7P 4 Marketing plan for Tesco......................................................................................................7CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13

INTRODUCTIONMarketing can define as all the process and activities which are performed by anyorganisation top promote and increase it selling and buying of the different products andservices. This consist the different activities like selling, buying, advertising, and delivering ofthe products in the market to use of end consumer. This study of marketing essentials is based onthe Ben Sherman, which is the global lifestyle brand. It sells its life styles products around 35countries around the world. Its target market is the youth of the country. And the founder of thecompany Ben Sherman. This report will include the roles and responsibility of the marketing in Ben Shermancompany. This will also describe the roles and responsibilities of marketing related to theorganisational context. Further more. Implementation of marketing mix in the Ben Shermancompany to obtain its objective will also be explained. Lastly marketing plan will be created inorder to launch its new product in the marketplace and to increase it sales. TASK 1P 1 Key roles and responsibilities of marketing functions Marketing can also be refer as the study of management that helps the company to createrelation with customers in order to satisfy their needs. Customers are the man key element of themarketing. It is the process delivering the products, communicate with the customers, clients andinvestors promote the products in market (Blythe and Martin, 2019).Importance of marketing Marketing play vital role in the Ben Sherman company and have great importance in thecompany as well. Importance of marketing are: Source of new ideas – Marketing of the Ben Sherman is the source of new ideas. As thisbrings the new, innovative and creative ideas in the Ben Sherman company. This not only givethe ideas to promote and advertise the products of the Ben Sherman but also give ideas to theother department as well to make decision. His help the Ben Sherman company to makeimprovement in their strategies according to market.Employment opportunities – As this marketing depart of the Ben Sherman itself havedifferent position and roles to play. If marketing department of the company appoint number ofemployees to their department to play different roles and responsibilities, it will create the1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essentials - Ben Sherman
|11
|3102
|44

Marketing Essentials: Ben Sherman
|10
|3393
|31

P1 Expalin key roles and responsibilities of the marketing function
|14
|3646
|46

Importance of Marketing Plan
|12
|2940
|132

Marketing Essentials Assignment : Ben Sherman and Apple Inc
|12
|3194
|18

Marketing Essentials - Ben Sherman Assignment
|13
|3928
|65