Marketing Plan for Tesco

Marketing Essentials

Table of Contents
Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
P1 Various roles of marketing function.......................................................................................1
P2 Roles and responsibilities of marketing in according to your chosen company....................3
P3 Components of marketing mix in order to attain objective...................................................5
P4 Demonstrate a marketing plan for a chosen company............................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing is better understood as a process of planning the conception and its execution
that provide assistance in fulfilment of task within limited time period (Abedi and Abedini,
2017). In other words, it involves interaction between buyer and seller that create exchange of
merchandise in replace of money. This report is on Tesco that is a well-established brand,
situated its head office in UK. The respective firm deal with wide range of products or services
such as clothes, food, groceries and different household appliances. This report covers several
responsibilities and the interrelation of marketing with several departments like human resource,
finance, research and development and many more. This report includes several elements of
marketing mix like promotion, product, etc. At last, this cover a marketing plan which assist firm
in achievement of task and ensure proper coordination.
P1 Various roles of marketing function
Marketing is understood as the process of acquiring and selling of merchandise that
create exchange and satisfy the taste and preferences of customer across the globe (Andaleeb,
2016). In other words, its involver interaction between two parties that is buyer and seller which
create exchange of merchandise in return for money. Each department has its own roles and
responsibilities which assist the firm in attainment of task in a short span of time. The major aim
of marketing is to understand the wants of customers so as to fulfil their requirements by
providing fruitful goods or services that gain maximum customer satisfaction. It is a broad term
that covers segmentation, targeting, positioning, brand equity and so on each has its own
objectives and requirements. With reference to Tesco, the various philosophies of marketing are
explained as follows:
Selling concept: This concept focusses on sell of more and more merchandise in the
marker which in turn generates greater revenue and help in achievement of business objectives in
a limited period. The manager of firm emphasises on providing excellent offerings which gain
large access of customers and increase the productivity.
Societal concept: This philosophy focuses on well being of society as making optimum
utilisation of resources and elimination of waste so as to provide protection towards an
environment (Armstrong and et.al., 2018). Also, making use of natural resources by firm help in
generating positive reputation and also help to achieve sustainable development in a long run.
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Production concept: In this, the producer emphasises on selling products or services in a
bulk quantity and ensure that delivery of goods is taken at proper time in appropriate place. The
manager of company makes advanced products and purchase in large quantity that minimise the
cost of production and generate greater sales within the market.
Marketing concept: this philosophy emphasises on satisfying the preferences of
customers as marketers develop product in such a manner that makes them feel delighted and
thus generates greater profits and boost the sales in a marketplace (Banerjee, 2017).
Product concept: This concept provide direction to the company that as quality is more
crucial to any organisation and price is considered as secondary. In today’s era, companies
devote most of their time in making good quality products at an affordable price which ensure
maximum satisfaction and make them habitual of using particular brand.
Responsibilities of marketing function are given beneath:
Conduct market research: The manager of Tesco would conduct extensive market
research so that it could get better and innovative ideas and also get information about the latest
trends and fashion which ensure greater satisfaction of customer at a global level (Rowley,
2016).
Brand management: this is one of the important functions of marketing as it contains
logo, symbol, coloured image which help in easy identification of product. The manager of
Tesco provides quality specifications which ensure maximum customer satisfaction and this
switching cost is low.
Identify the nature of competitors: It is essential for the marketing manager of respective
firm to identify the nature of competitors so that it could prepare an appropriate strategy and
planning that help in decision regarding proper set of action that help in achievement of business
goals in a short span of time.
Product design as well as its development: the manager of Tesco would make an
appropriate designed product with beat packaging that is made of carboard box that gain
maximum number of customers from different parts of the country. The product characteristics
such as durability, reliability and many more that are vary in nature.
Responsibility of marketing in accordance to marketing environment:
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