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Marketing Essentials of Wilkinson

   

Added on  2020-06-04

11 Pages3734 Words49 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibility of marketing function..........................................................1P2 Responsibilities and roles of marketing function relate with wider organisational context..3TASK 2............................................................................................................................................5P3 Application of elements of marketing mix by various enterprises....................................5TASK 3............................................................................................................................................8P4 Marketing plan for an enterprise.......................................................................................8Covered in PPT.......................................................................................................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9

INTRODUCTIONMarketing is a process of create, communicate and offer something which have value forcustomers. This is done by every enterprise to satisfy its consumers. For this manager of firm usevarious promotional tools (Malhotra, Birks and Wills, 2013). This is one of the essential andimportant activity of every organisation because it provide them an opportunity to communicatewith its customers. Basically marketing is broad concept , number of activities are included inthis from identify the needs of customers to deliver them the same. If effectively done, thisprocess can contribute a lot in the success and growth of company. Wilkinson who deals invariety of households products and is global retailer is taken under this report for study. Mainresponsibilities and roles of a marketing department of an organisation is mentioned under thisreport. Relation of marketing function with other essential department of a company is alsomention in this. Basic elements of marketing mix and application of these factors by differentfirms and marketing plan for a company is also included in this report. TASK 1P1 Key roles and responsibility of marketing functionMarketing department comes under one of the essential department of every organisation.Various activities are executed by this department to increase the sale of firm's offering. Thisdepartment first collect information about needs of customers and do various efforts to satisfy thesame. Further it assist and guide the customers to make right purchase decision. It is verynecessary that all roles and responsibilities should be well performed and executed by the firmotherwise company will not achieve its business goals. Main responsibilities and roles ofmarketing department of Wilkinson can be understood by the following points:Product: Anything which a company offer to its customers for satisfy their needs or tofulfil their specific requirements is known as product. It is the final offering of a companyor anything which a company can offer to its consumers (Dibb and Simkin, 2013). It isvery necessary that offering of a product should be unique so maximum number ofcustomers can be attracted towards it. To achieve growth in the market it is verynecessary product of company should be of good quality so it can capture a larger marketshare than its competitors. Research can conducted by Wilkinson to know more aboutneeds of customers.

Price: It is that quantity of money which a seller of goods charged from its buyers. Thisis also known as selling price. This is one of the most sensitive factor of both companyand product's growth. It is very necessary for a company to set a right prices of itsproduct so firm can generate more revenues and at the same time can offer value to itscustomers for the money they paid. Marketing department of firm conduct research andsurvey in order to find out how much customers are willing to pay. Managers ofWilkinson can do the analysis of price of competitor's product. Selling: Provide goods to the buyer in exchange of some pre decided consideration isknown as the process of selling. It comes under the responsibility of marketing managerto make this process more convenient (Rowley, 2016). For this mangers of Wilkinsonshould make sure that its products are available to all the near stores of its customers sothey can buy the product easily. This ensure maximum sale of company's goods andprovide various short and long term benefits to firm. Promotion: Advertising of a product for create brand loyalty and generate sales is knowas the process of promotion. In this firm use various promotional tools to communicatewith customers and influence them buy the company's product. Publicity, salespromotion, personal selling, advertisement and direct marketing all are the main tools ofit. Methods and process which is used by marketer top provide information about itsoffering is also covered under this. Deliver information to customers, create demand for aparticular product and differentiate firm's offering form the offering of its rivals are themain three objectives of this process. Execute all the promotional activities in an effectiveway that a firm can achieve its set sales targets is come under the roles of a marketingdepartment. Management information system (MIS): This mainly refer to the processing ofinformation through various technological devices such as computers which support themanagerial decisions of a business entity (Pike, S., 2015). Marketing deprecate of firmconduct various research and survey to get information requirement of customers. It isresponsibility of marketing department to keep this information and provide it to the topmanagers so they can take effective decision regarding the business. In this wayWilkinson satisfy or fulfil the requirements of its customers and can get their loyalty.

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