The Marketing & Business growth strategies of TK-MAX

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
Tk-Maxx : Key Roles and Responsibilities of Marketing Function............................................1
Relation between Marketing and Organisational functions.........................................................2
LO 2.................................................................................................................................................3
Marketing mix helps in marketing plan of different companies:................................................3
LO.3Different tactics applied by the organisation...........................................................................4
LO.4 Marketing plan for Tk-Maxx clothes.................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing plays an important role in the functioning of the organizations. It helps in
assessing the requirement of the products in the market further assessing the customer needs and
preferences. A comprehensive discussion will be made on roles and responsibilities a marketing
department have to perform in relation with other departments in the organization which is
essential and important for smoother functioning of the organisation. Further, the discussion will
move towards the marketing role inTk-Maxx. Moreover, roles and responsibilities of marketing
will also be discussed in order to make the discussion concrete and reliable. In the end, the focus
will be shifted to key elements of marketing functions such as, research, strategy, planning and
tactics. Tk-Maxx is a subsidiary holding of an American based TJX Companies, it was open in
UK in the year 1994. It deals with wide range of home apparel products for each age and sex
group. It has expands its areas to Europe, Australia, Germany, Netherlands, Ireland etc. growing
as leading producer in a home apparel industry. Being located in a three continents it has
diversity in culture, experiences, ethnicity, etc.
Tk-Maxx : Key Roles and Responsibilities of Marketing Function Marketing Strategies:To expand its reach to the present and potential customer there is a
need to make proper strategies. As Tk-Maxx is expanding its business it needs to have a
sound marketing strategies for its targeted customers (Berthon, 2012). Making Brand Impact:A trustworthy brand name will give a competitive advantage to a
company .Tk-Maxx is a well known brand in UK and USA. The company should
maintain this brand image by giving a best quality of products\services to its customers.
 Customer Service:To bring profit and rise to your company customers are the important
key aspects. In order to serve them the company should build a strong and sound
customer support system, this will developed and in creased the faith of customer in the
company. Promoting:To lure more customer to your company you must make a promotional
strategies. The company should move to new ways of advertisement i.e. online portals,
social media apps or companies should make its own website so to expand its reach
beyond geographical barriers.