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P 1. Concept of marketing & key roles and responsibilities

   

Added on  2021-01-03

16 Pages3663 Words20 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P 1. Concept of marketing & key roles and responsibilities........................................................1P 2 Roles & responsibilities of marketing which interrelates with other departments................2TASK 2............................................................................................................................................3P3. Marketing mix .....................................................................................................................3TASK 3............................................................................................................................................6P 4. Marketing Plan......................................................................................................................6CONCLUSION................................................................................................................................8

INTRODUCTIONMarketing is a crucial concept in contemporary business environment which focuses oncreating relationships with customers and ultimately satisfying their needs. It is helpful for theorganisation to aware more number of consumers about company’s offerings so that higherprofits can be generated. To better understand this concept Organic & Natural has been chosenwhich deals in organic vegetables and established in UK. This report will focus on role ofmarketing and its interrelation with other functional units and elements of marketing mix. Apartfrom this, there will be a formulation of a marketing plan. TASK 1P 1. Concept of marketing & key roles and responsibilitiesMarketing is an activity that is associated with buying & selling of products and services.The main aim of it is to aware the consumers so that higher sales of the products could beavailed. To get success and growth it is necessary to identify recent and future trends so that abusiness person can identify demand, food habits, preferences and likes of persons as a result itcan produce the products according to the needs of customers. With the help of effectivemarketing strategy and plan Organic & Natural can maximize its sales as well as profits. Theroles & responsibilities of marketing manager are describing below: Market Research: The current market demand of products can be identifying throughconducting a market research. It is primary responsibility of the marketing manager of Organic& Natural to provide information regarding taste, likes and food habits of consumers as a resultorganisation can produce vegetables as per current demand. The role of marketing manager is toprovide appropriate information to the corporation so that better strategies can be formed for thegrowth of company.Standardisation: It is necessary to produce the products as per the specific standardwhich set by Organic & Natural so that quality products can be produce. In this business,credentials of an individual play a crucial role and assists in getting certifications from theauthorities. The role of manager is to provide instructions to the workers that they have toproduce only organic vegetables without using harmful pesticides so that needs of consumers canbe satisfy (Möller, 2013).1

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