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Concept of Marketing Essentials - McDonalds

   

Added on  2020-10-05

17 Pages4905 Words336 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1P 1. Concept of marketing & key roles and responsibilities........................................................1P 2 Roles and responsibilities of marketing which interrelates with other departments.............3TASK 2............................................................................................................................................4P3. Compare the ways of marketing mix to develop the marketing plan....................................4TASK 3............................................................................................................................................4P 4. Marketing Plan for McDonald's...........................................................................................4CONCLUSION ...............................................................................................................................6REFERENCES................................................................................................................................7

INTRODUCTIONMarketing is an important tool for an organisation which used as a promotional tool sothat more sales can be generated. It is beneficial for the corporation to aware the consumersabout the products of business so that maximum persons can attract towards the company. Itincludes advertising, selling and delivering products & services to people. To better understandthis concept McDonald's has chosen which is an American fast food organisation. In this reportthere are following topics are covered such as: concept of marketing, role & responsibilities ofmarketing function and elements of marketing mix to accomplish goals of business. Apart fromthis it also discuss about the marketing plan for the chosen corporation. TASK 1 P 1. Concept of marketing & key roles and responsibilitiesMarketing is an activity which is associated with buying & selling of goods and services.It is helpful to create values for consumers so that their needs can be satisfy. To get success it isimportant to analyse current and future trends so that management can know the taste, demand,preferences and food habits of people so that plans and strategies can be made according to it andproducts can be develop which can fulfil the demands of consumers. For the corporation it isessential to analyse external environment so that business of company does not get affected as aresult McDonald's can take effective decisions for the growth of organisation (Laczniak andMurphy, 2012).According to Regis McKenna, marketing is an activity that is consider to be a set ofinstitution and it also comprise the process for developing, communicating, exchanging anddelivering product and services that are related with the value for clients, consumer, partner andsociety at a large stages. The benefit of competitive advantage can be taken when company provides qualityproducts at reasonable price and satisfy the needs of people. As a result sales will increase whichleads to higher profits. Roles and responsibilities of marketing manager has describe below:Marketing information: The demand of goods & services can be analysed with the helpof marketing information. For instance, the manager of McDonald's is responsible to analysecurrent market demand which is helpful to identify food habits, taste, likes and preferences ofconsumers. On the basis of it consumers can be targeted as a result sales of company can be1

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