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Marketing Essentials TABLE OF CONTENTS INTRODUCTION

   

Added on  2021-01-02

19 Pages5777 Words230 Views
Marketing Essentials

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1P 1. Concept of marketing & its key roles and responsibilities and marketing process..............1P 2 Roles and responsibilities of marketing which interrelates with other departments ............3TASK 2............................................................................................................................................5P3. Compare the ways of marketing mix to develop the marketing plan....................................5TASK 3.........................................................................................................................................10P 4. Marketing Plan for McDonald's.........................................................................................10CONCLUSION .............................................................................................................................15REFERENCES..............................................................................................................................17

INTRODUCTIONMarketing is the essential function which plays an important role in the success oforganisation as it helps in creating awareness about companies’ products and services. It is anactivity which is performed by the corporation associated with buying & selling of goods andservices. This involves advertising, selling & delivering products and services to persons. Tounderstand this concept better McDonald's has been selected in this report which is an Americanfast food organisation. This present report covers the following topics such as, key roles &responsibilities of marketing function, interrelationships between marketing and other functionsand compare the ways in which company use elements of the marketing mix to achieve overallbusiness objectives. Apart from this, it also discusses about to marketing plan. TASK 1 P 1. Concept of marketing & its key roles and responsibilities and marketing processMarketing is a process by which corporation creates value for consumers and buildhealthy relationships in order to grab more market share. Its emphasis to satisfy the needs ofpersons so that they can attract towards the organisation. The marketing manager is responsibleto make plans and strategies on the basis of current and future trends so that desires of consumerscan be fulfilled. These trends can be developed on the basis of wants, taste, preference and foodhabits of people. The external environment can impact the marketing of corporation if it is notproperly analysed so it is essential for McDonald's to consider it so that effective decisions canbe taken for the growth of company (Baker, 2016).To take competitive advantage it is necessary to provide quality products and betterservices so that expectations of persons can be fulfil. It is helpful to achieve sustainable growthand success which leads to profit maximization. The roles & responsibilities of marketingmanager are as describe below: Market research: With the help of marketing information the demand of products andservices can be analysed. In context to McDonald's, the manager is responsible to identify therecent market demand which involves various information such as: preference, taste, food habitand target consumers. It provides help to the organisation to produce those products which arehighly demanded and can satisfy the desires of consumers. The role of marketing manager is toprovide necessary information to the corporation so that it can make strategy on the basis of it.1

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