Marketing Essentials of Cadbury Company
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Added on 2020-06-04
Marketing Essentials of Cadbury Company
Added on 2020-06-04
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MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key Roles and Responsibilities of Marketing Function........................................................1P2 Roles and Responsibilities of Marketing relate to wider organisational context...................6TASK 2............................................................................................................................................9P3 Comparison of application of marketing mix by different organisations for achievingbusiness objectives......................................................................................................................9TASK 3..........................................................................................................................................11P4 Marketing Plan.....................................................................................................................11CONCLUSIONS............................................................................................................................14REFERENCES..............................................................................................................................15
INTRODUCTIONMarketing function are some set of activities that are conducted by marketing departmentfor bringing higher efficiencies and effectiveness in task conduction for capturing larger marketshare along with higher market share. This department is quite useful in popularising companyand this is also efficient in transforming a company into brand. For growth and success ofbusiness by analysing new product development (Al-Ekam and et. al., 2012). This function isquite useful in enhancing product's quality by keeping en eye on manufacturing activities alongwith this, marketing also works for make improvisation in sales volume by promoting productsand services of company. Main focus of this assignment is based upon Cadbury company whichis operating its business functions in and outside United Kingdom. Industry in which corporationis dealing is confectionery. Cadbury was founded in 1824 by John Cadbury and firstly, productthat was launched was dairy milk chocolate, a dairy product. Main aim of company is to makeimprovements in quality of items to convert firm into brand. TASK 1P1 Key Roles and Responsibilities of Marketing FunctionMarketing is defined as process that works for delivery products and services tocustomers by working on initial concepts that was converted into finished goods. Marketing is afunction that has four aspects and these factors are called as marketing mix. Name ofcomponents are product, price, place, promotion. When activities of marketing is defined, thereare some points that must be consider by manager: Need: This is a basic necessities of a person which are important in survival of individual.For example, clothes, food, water, security and basic education. Wants: This type of requirements are raised after satisfying needs. Wants are notpermanent because this shows continuous changes. This type of desires could be hold orstop for undecided time. For example food is a need then Cadbury is a want or desire. Demands: When a person is having sufficient buying potential to purchase products andservices than it is called as demand. For example, if a person is having prominent incomeand willing that allows them to purchase items from Cadbury then it is a demand(Arguello, 2013). Development of marketing Trend: There are some trends which is to be considered as trends ofmarketing: 1
Sales Concept: In earlier times, vendors were focused on selling products that they hadmanufactured. Main attention was given to ultimate sale and quality of product, taste andpreferences of customers, market demands were ignored by vendors. Product Concept: This was evolved right after sales concept. In this era, business ownerswere started paying attention on quality of products. For example, business owner got the factthat they can increase their sales volume by enhancing quality of product. Once lesser salevolume is okay but compromise with quality of products could not happen as this is a core ideaof business (Bačík, RŠtefko and Gburová, 2014). Marketing Concept: When business owner were felt that they not enough in increasingsale by developing better quality of products and services then vendors felt need of a properpublicity of business operations in order to attract more number of buyers. Marketing is afunction that includes all activities from concept development to delivery of products andservices. This concept suggested that a product could be sold by taking assistance of appropriatepromotional tool as quality of item has been focused in product concept. Then new concept paysattention on making some increments in all activities along with paying attention on publicity ofbusiness items and facilities. Above are some trends that are developed one after than other. Main reason of thesedevelopments are increments in business operations in order to enhance quality and customerbase because purpose of corporation has been increased and shifted from profit increment toacquisition of market share. Below are some future trends that should be considered bymarketing manager before formulating strategies for business. Future Trends: There are some new trends in marketing and these are increments inefficiencies of operations along with use of promotional actions. In future online advertisementwill go hike because of rapid increase in number of internet users. This action is helpful inmaking products and services eye candy in market. In context of Cadbury, people are becomingmore aware about health consciousness and are refusing purchase of high calorie products so it isrequired from marketing manager that they should manufacture those products which shouldpossess low calories and must be good for health point of view (Bačík, Štefko and Gburová,2014). 2
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