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Marketing Essentials Assignment of Cadbury

   

Added on  2020-06-06

20 Pages6182 Words53 Views
MARKETINGESSENTIALS

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................4TASK 1............................................................................................................................................4P1 Key Roles and Responsibilities of Marketing Function........................................................4P2. Roles and Responsibilities of Marketing relate to wider organisational context..................9TASK 2..........................................................................................................................................13P3 Comparison of application of marketing mix by different organisations for achievingbusiness objectives....................................................................................................................13P4. Marketing Plan for organisation ........................................................................................16CONCLUSION ............................................................................................................................19

INTRODUCTIONMarketing is a concept that take cares about business activities and brings efficiency andeffectiveness in organisation and make company as a brand in front of existing and potentialcustomers. For instance these activities are stated as sales, manufacturing, post sales, promotionsetc. Apart from this, marketing also aids other functional departments of corporation like finance,human resource, research and development etc. Marketing concepts also helpful in marketanalysis along with studying business environment which is divided into two parts one is internaland other is external. To conduct intrinsic analysis most appropriate method is SWOT analysisand to analyse external atmosphere of business, study of PESTEL factors are important and quiteuseful. All functions and operations that are related with marketing can be understood by mostimportant strategy that name is marketing mix. This tactic contains four criteria that are product,price, place and promotion but now a days this technique has grown up its area and to extend byseven criteria which are people, physical evidence and process that aids marketing functions incovering and controlling wider area network. This report is based upon Cadbury company whichis operating its business operations in and outside United Kingdom. This firm deals inconfectionery industry and have wide contribution in economic growth. TASK 1P1 Key Roles and Responsibilities of Marketing FunctionMarketing is a concepts that adds values and promises in products for consumers and alsoaids in developing strong bond between client and company in order to get value in return fromcustomers. Marketing is an inclusions of three aspects and these factors are stated as beneath: Needs: It is a basic human needs which must be fulfilled on priority basis and thesenecessities are related to survival of a person for example food, shelter, clothes, water andsecurity. Want: These are some different from basic neds because these could be hold. This type ofhuman requirements are not permanent and do not occur on regular basis. For example iffood is need then junk food is a want. This type of requisites do not stay for longerduration of time. Demand: When a person have potential like purchasing power to fulfil all theirrequirements like needs and wants then it is called as demand.

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