Marketing Essentials

Marketing Essentials
LO1

Table of contents
• Introduction
• Roles and Responsibilities of marketing function.
• Roles and Responsibilities in organisational department
• Role and Responsibilities in context of Marketing Environment
Significance of interrelationships of marketing with other departments
• Conclusion
Reference

Introduction
Marketing refers to a sequential procedure of
procuring of raw material, production,
advertisement, and distribution of product into
market for sale. Marketing is a tool for business
which allows the firm to promote company's
product and services in market which the
potential buyers will buy in order to satisfy
their needs and wants.

Roles and Responsibilities of marketing function
Roles of Marketing Function:
The various roles of marketing function in Kingfisher Plc is as follows:
Analysing customer needs and market: Marketing plays a very important role in analysing needs and
demands of company's potential customers. This gives a idea to organisation who all will be its
customers and what they prefers to buy. Kingfisher Plc analysis the preference and likings of its
customers in order to offer such product which they expects from company.