Marketing Essentials

MARKETING ESSENTIALS

 Introduction
 Roles and responsibilities of marketing function
 Interrelationship between marketing and other department of organization
 References
TABLE OF CONTENT

Marketing is an activity which every business
undertakes to promote their products and spread
awareness in public. Marketing includes many
activities like buying and selling of goods,
advertising, delivery of products or services and
distribution. Companies hire professional for
conduction marketing duties as it's a disciplinary
action and needs proper expertise to perform.
INTRODUCTION

Marketing process to attract and develop interest of customers in products or services of organisation. It's
a proper process which is made of different actions which are Researching, Promoting, Selling and
Distributing. All these tasks are performed by marketing professionals engaged in marketing department
of company which are very essential for organisations
ROLES AND RESPONSIBILITIES OF MARKETING FUNCTION