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Marketing Essentials | Mc Donald

   

Added on  2020-12-29

14 Pages4548 Words432 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................11. Introduction to the concept of marketing ..........................................................................12. Marketing process deals with following steps....................................................................13. Role and responsibilities of a marketing manager.............................................................24. Marketing influences and interrelates with other functional departments of the organisation................................................................................................................................................35. The value and importance of the marketing role in the context of the organisation..........46. Conclusion of interrelation between marketing and other departments.............................4TASK 2............................................................................................................................................57. Comparison between marketing mix of Mc Donald's and Subway...................................5TASK 3............................................................................................................................................88. Evaluation of marketing plan.............................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12.......................................................................................................................................................13

INTRODUCTIONMarketing is termed as exchange of relationship between business and consumers. It isused to acquire, retain and satisfy target customers and includes different activities or action forpromoting, advertising and selling products of enterprise (Pike, 2016). This report is based onMc Donald's, a fast food company founded by Richard and Maurice Mc Donald's. It is world'slargest fast food restaurant chain in terms of revenues. This organisation sells French fries,chicken products, soft drinks, milkshakes etc. to its target customers. It earns revenue fromroyalties and fee paid by franchisees. This project includes roles and responsibilities ofmarketing and its relation with other functional departments. It also consists marketing mix ofMc Donald's and its comparison with its rival Subway, marketing plan is also explained in thisreport.TASK 11. Introduction to the concept of marketingMarketing plays vital role in organisations for analysing, identifying, promotion of goodsand services to serve consumer in order to earn revenues from business activity. Away from this,marketing functions in food and beverages sector has kept its focus on promoting products andservices that are promoting hygiene among civilians of different nations. On the other hand, if tiis talked about future, Artificial intelligence (AI) will be one of crucial factor that will aid inmarketing products in competitive market (Scarborough, 2016). In context to Mc Donald's’s,initially they came with non veg products, but then they have thought of diversion, companyhave decided to deal in vegetarian products like Mc puff, Mc aloo tikki for Indian consumer’sTheir motive is to provide best fast food eating experience at reasonable price to customers. 2. Marketing process deals with following stepsIndividual need to analyse opportunity and prepare targets according to marketingprocedures.Analysis competitors then maintain mission, vision, goals and objectives.Starting organisation with new tactics and strategies to communicate with consumer.Take corrective action to implement plans and then follow up.1

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