The assignment provides a detailed report on the marketing concept and its trends, including current and future trends in Unilever. It explains various marketing processes and roles and responsibilities of a marketing manager in Unilever, as well as the interrelation with other departments such as finance, operation or production department, procurement department, and human resource management. Additionally, it compares the marketing mix of Unilever with Nestle to achieve overall business objectives and provides a marketing plan for a new product, Herbal Shampoo, that is manufactured by Unilever.