Marketing Roles and Responsibilities in eBay

Marketing
Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Key roles and responsibility of marketing functions.............................................................1
P2. Evaluate that how marketing roles & responsibility linked with organisation process.........2
TASK 2............................................................................................................................................3
P3. Evaluate that how organizations apply marketing mix in order to achieve business
Objectives....................................................................................................................................3
TASK 3............................................................................................................................................6
P4.Develop basic marketing plan in context of organization along with evidence ....................6
Marketing plan.............................................................................................................................6
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is one of the best function within the organisation. In order to gain successful
goods and services, it is necessary that it should be communicated in a right manner, to the right
place, right people and right time as well. It is not only the function of marketing but it is
manually involves significant task of developing value for the various customers. Along with this
managers of an organisations always used unique strategy and plans in order to fulfil customer's
desires in a peaceful manner (Macarthy, 2018). eBay is an American multinational e-commerce
corporation based in California. This report cover various topics such as role and responsibility
of marketing, how marketing mix help the organization to achieve their business objectives and
develop basic marketing plan.
TASK 1
P1. Key roles and responsibility of marketing functions
Marketing refers to the combination of different kind of activities which helps them to
promote their overall product and services. Therefore, marketing is one of the better essential
that includes in buying, selling and advertising activities. Along with the concept of marketing
refers to the philosophy by which firms can communicate with other people and able to design
their products in an effective manner. On the basis of this concept of marketing firms can
accomplish their targeted goals properly. Apart from this the concept of modern marketing is
depends upon the various needs and wants of different customers at marketplace. Modern
marketing also focuses on the research and development department, production, finance and
personnel etc. in reference with eBay they are using higher tools and strategies in order to
influence their customers in an effective way (Drucker, 2018). By giving new and latest
technology product to customer helps this firm to increase their overall productivity.
For the betterment of future in this modern organisation marketing manager of eBay is
always responsible to bring unique ideas and methods in order to manage their overall business
functions in a right way. By having responsibilities manager also required to concentrates on
their employee’s needs and demand in order to achieve goals. In order to make effective relations
with employees manager of eBay can use various thoughts which can be very fruitful for
employees like they can work with top level management in which they individuals can think
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positively and able to make unique plan and policies for future developing growth. It will help
company to use unique techniques to make their firm attractive. Herein, marketing information is
also very essential for employees of eBay to make unique ideas and strategies to gain better
future opportunities. Therefore, all these are much essential for manager of eBay to implements
on new strategies to grab overall future opportunities. “ Changes are constant” so that in the
current period of time, there are lots of organisations who are dealing with various items in order
to gain better achievements. But on the other side some firms are selling their product but with
some unique concept so that is the change. On the basis of this people are able to differentiate
their product from one to another. It reflects on the appropriate firm in both negative and positive
way (Bagozzi and et. al., 2018). Therefore, modern marketing is the best thing to gain better
objectives in future.
Modern marketing is a very famous concept which is based on the companies product
and services. Because modern markets always used digital transformation across the business in
order to make their services in a better way. It is necessary for leader to understand overall
marketing concept in order to make their organisation modern in a perfect manner. Further
betterment of these marketing tools of eBay leaders are able to understand current and future
trends of market by which they bring uniqueness in their products. For this they are using
different promoting channels such as TV, newspaper, Gmail and online sites. On the basis of this
they can promote their product at higher level. This overall process make eBay modern
organisation across the globe. In order to evaluating appropriate elements of marketing functions
and there interrelation helps organisation to make them modern and attractive in front of the
people at specific marketplace (Baker, 2016).
P2. Evaluate that how marketing roles & responsibility linked with organisation process
Like research and marketing are the interrelated factor and functions as well, which help
company to manage their working situation within the organisation. In context with eBay they
always encouraged their employees by conducting research and development programmes so
that they can achieve appropriate goals in an effective manner. From the marketing research
company can make unique decisions to grab future opportunities, so that both functions work for
organization together with same purpose. Along with that, planning and strategy one of the better
functions by which an organisation can collect lots of appropriate information for developing
new strategies. Wherein, planning involves communication, financial plan and on for running
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