Marketing Essentials of Wilkinson Company - Assignment
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Added on 2020-07-23
Marketing Essentials of Wilkinson Company - Assignment
Added on 2020-07-23
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MARKETING ESSENTIALS
ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1. Structure of marketing department and the role of an marketing manger and leaders inworkplace...............................................................................................................................3M1. Function of marketing function in relation with the wider context of external businessenvironment............................................................................................................................5D1 Key attributes to the success of marketing strategic plans...............................................5P2. Interlink the marketing functions with that of other operations of company at widercontext....................................................................................................................................6M2. Significance between the interconnection of marketing and other functional departments.................................................................................................................................................7TASK 2............................................................................................................................................8P3. 7P's of marketing mix followed by the business rivalries...............................................8M3. Tactical plan devised by business firm to attain defined objectives............................15D2: Devising a profitable marketing plan............................................................................15CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17
INTRODUCTIONMarketing is the concept of carrying out various types of activities related with exchangeof products and services in return of some benefits. The marketing concepts starts with analysingthe identification process to access the needs of customers then developing an effective planworking in relationship with operational department and promote the developed product inmarketplace to gain higher sales and contribute in increased profitability of the firm. Marketingmix Wilkinson company is engaged in delivering services to the personal care sector(Wilkinson, A. L and et. al., 2016). The cony is having various product line related with mengrooming products involving shaver cream, razor, blades etc. The closet rivalry of the companyis Gillett with whom the brand is continuously struggling to gain competitive advantage over itscompetitors.In this particular report the various roles of marketing are accessed along with definingthe relations between different functional department of the organisation. This report also studiesabout the marketing mix elements develops in order to achieve sales targets as well as gainingcompetitive advantage in marketplace to enhance the profitability of the firm.TASK 1P1. Structure of marketing department and the role of an marketing manger and leaders inworkplace.Marketing concepts involves the exchange if products with the some profitable benefits tothe firm. The CYM process of marketing can be defined as identifying the needs of customersfollowed by anticipating these desires with marketplace and the customers. Then satisfy all thedesires of customers through producing a compatible product and develop a profit value for thefirm.AMA definition of Marketing states that this is an action plan or procedure of creating,interacting and delivering various exchange offerings which creates value for the customers andthe business both which is developed by the American Marketing Association (AMA). Thevalues are created by for both society, partner and clients and business too (Wilkinson, 2011)(Wilkinson, 2016).
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