Understanding Marketing Essentials

Understanding
Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Role of Marketing and interrelation with wider organisational context.................................1
Analysis of roles as well as responsibilities of marketing in case of marketing surrounding.4
Importance of interrelationship among marketing and other functional units of organisation.
................................................................................................................................................5
Critically analyse and evaluate key elements of marketing function and their interrelation. 5
TASK 2............................................................................................................................................5
Usage of Marketing Mix elements to achieve organisational objectives...............................5
Developing and evaluating Marketing plan...........................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is one of the most important and meaningful task for organisation. Its
necessities are inevitable in modern times. The function helps organisation to know and meet
demands of consumers with changing times which are supported by extensive and elaborated
research by business organisations (Alqahtani and Gupta, 2017). Thus through this function a
business attracts more customers in targeted markets, increase their awareness about products
and services offered by company and then convince them for buying these products. The task of
marketing is consumer oriented and includes different dimensions. In this report, it is attempted
to understand different dimensions involved in marketing process, with the help of a case study
on Tesco plc one of the largest retail brand organisation in United kingdom. Tesco plc carries out
its business operations in many big countries like UK, China, India, Ireland and many more
which is supported by more than 7000 stores and staff of hundreds of thousands of employees.
The report starts with understanding concept of Marketing and its usefulness in the business,
what are the sets of roles and responsibilities of marketing department in an organisation and its
interrelation with other organisational departments. Followed in the report is a discussion on
various methods that a business uses for making their marketing program a success, this is
understood in the report with the help of Marketing mix model and at last the report have
developed marketing plan and discussed ways of its evaluation.
TASK 1
Role of Marketing and interrelation with wider organisational context
Process of Marketing is conceptualized as the philosophy of business in which any
organisation takes steps to create more and more awareness about its product and services to
maximum number of consumers through proper market segmentation and targeted markets and
makes presents in such a manner to induce and convince customers to buy those products and
services (Asseraf, Lages and Shoham, 2019). The process of marketing also focuses on achieving
maximum satisfaction of customers, unlike Selling concept that totally focuses on increasing
sales for a business. The Sales concept is seller oriented whereas Marketing concept is consumer
oriented. When any organisation strives to achieve maximum efficiency through marketing, this
also helps it to acquire and improvise its competitive edge, makes it products more competent in
market. Concept of Marketing is thus based on four pillars Targeted Markets that business have
1