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Marketing Essentials of EE ltd : Report

   

Added on  2020-01-23

17 Pages5298 Words91 Views
MARKETING ESSENTIALS
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Concept of marketing with current and future trends..................................................................1Overview of marketing planning process....................................................................................2Roles and responsibilities of marketing manager........................................................................3Role of marketing and its interrelationship.................................................................................4Importance of marketing..............................................................................................................5Importance of effective interrelationship with different departments.........................................5TASK 2............................................................................................................................................5Marketing mix of two companies................................................................................................52B MARKETING PLAN FOR EE limited.................................................................................9CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
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INTRODUCTIONThe marketing is a significant function which is related with the task of making productsrecognisable among the consumers so that they can know about various product ranges of thecompany. This is necessary that a right approach of marketing is adopted which can help in rightplacing of goods and services in the market. Similarly, the marketing essentials is related withinward marketing and sales which aids in enhancing the effectiveness and profitability ofmarketing process (Ogunmokun and Tang, 2012). For this purpose, the business organisationsmake efforts to apply different theories and concepts of marketing which can effectively convertthe potential buyer into actual consumer. The present report is based on marketing essentialswhere different concepts related to marketing have been applied. The discussion is done on theEE (Everything Everywhere) Ltd. Company which is a famous mobile phone organisation ofUK. The cited enterprise provides mobile phones, Internet and SIM services. By focussing onthis firm, the report will have a deeper insight of current trends that are prevailing in the market.Besides this, extended marketing mix of mentioned organisation with another firm O2 which is asecond largest mobile phone enterprise after EE Ltd. has been explained which will help inunderstanding basic to major functions of marketing (Brooks and Simkin, 2012). Apart from this,the report will talk about the different roles and responsibilities of a marketing manager in allthese functions related to marketing. The final section of report will be closed after making adiscussion over the marketing plan for company. TASK 1Concept of marketing with current and future trendsThe marketing can be defined as a process in which the companies take an active part tomade an influence over its customers. The basic concept of marketing entails that an organisationshould have enough potential to place its products in an attractive way so that consumers can bemade aware of its launching and special features. The EE Ltd. is following the concept ofmarketing in which its major concentration is on presenting itself among customers as acompany that takes cares of its customers' demands and needs (Noel, 2016). According to thesedemands and choice, services of this telecom company is based. However, the concepts use tochange as per the altering trends of market. 1
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