Marketing essentials

Marketing Essentials

INTRODUCTION
the company mission is to provide its consumers exclusive options of clothing
and accessories by providing quick availability of new stock in store than other
retailers. It assist in gaining trust and loyalty of customers
Firm will achieve its vision through building a new digital network and
providing outstanding or personalized services to customers in stores that will
increase trust among audiences (Gagnon, 2016).

SWOT Analysis
Strengths
• Zara has the largest coverage. It operates business across world that works as the
biggest strength for company.
• Firm is operating largest amount of retail stores, it has many retail outlets in visible
places (Entezari, Karimi and Kianfar, 2014).
• Its brand name is popular due to having strong online presence through websites.
Weaknesses
• In comparison with other brands, Zara spends limited money on marketing and
advertisement and Due to that having high competition, it is achieving limited
market share.

CONCLUSION
 Organization has different capabilities to make itself as the
leading brand in current marketplace or in worldwide market
 In order to improve the current position of firm in market,
they must need more effective marketing strategies

REFERENCES
Kaushik, A., 2018. 7P’s of marketing mix in MOOCs environment.
International Journal of Information Dissemination and Technology.
8(2). pp.57-61.
apadopoulos, N. and Heslop, L. A., 2014. Product-country images:
Impact and role in international marketing. Routledge.
Sowter, C. V., 2018. Marketing high technology services. Routledge.