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Strategic Management Assignment : Zara

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Added on  2020-01-28

Strategic Management Assignment : Zara

   Added on 2020-01-28

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Strategic Management
Strategic Management Assignment : Zara_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................31. Business environment of Zara.................................................................................................32. Strategic position and value proposition used by Zara............................................................73. Use of selected tools and techniques for analysing strategies:................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................102
Strategic Management Assignment : Zara_2
INTRODUCTIONStrategic management is the comprehensive collection of activities that provides directionto the management for making effective planning in order to accomplish goal of theorganization. For the present report Zara fashion company is being taken into account which isleading fashion retailer that has many stores across the world (Battisti and et.al., 2015). Currentassignment will discuss the business environment of the company, it will describe its competitorsand market position. Strategic position and value proposition of Zara will be illustrated in thisstudy.MAIN BODY1. Business environment of ZaraZara has become world's biggest fashion retailer that operates in many countries andprovides satisfactory services to the clients. It offers men, women, children wears and it suppliesthe cloths as per the current consumer trends (Cairns, 2014). Business environment can bemeasured by looking upon the internal and external market position of the organization. Thathelps in identifying the drawback of the company by this way managers can make sounddecision for the improvements. Zara has strong brand reputation and having good resources thatare supporting it to sustain in the market for longer duration (Cavalcante, 2013). SWOT analysesStrength:More than 2000 retail stores across the world.Well established brand name.Strong supply chain managementTrendy and well designed clothsFast deliveryWeakness:Limited marketing activitiesHigh competition is influencing the mind of consumersOpportunities:3
Strategic Management Assignment : Zara_3

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