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Marketing Essentials Assignment - ALDI organisation

   

Added on  2020-10-22

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MARKETING ESSENTIALS
Marketing Essentials Assignment - ALDI organisation_1
Table of ContentsMARKETING ESSENTIALS ........................................................................................................1INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of the marketing function of ALDI .....................................1P2 How roles and responsibilities of marketing relate to the wider organisational context......3TASK 2............................................................................................................................................5P3 Compare the ways in which marketing mix will be applied to marketing planning and howit is different from other organisations........................................................................................5TASK 3............................................................................................................................................8P4 Marketing plan.......................................................................................................................8CONCLUSION..............................................................................................................................10REFERENCES .............................................................................................................................11Books and Journals...................................................................................................................11
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INTRODUCTIONMarketing plays a vital role in business organisations cause it understands a marketplace,demands of customers and also involves some activities like building profitable relationships,customer driven market strategies in order offer quality products and services to the customers.The business organizations realized the importance of customer relationships and to establish astrong relationships with the prospect customers they are trying to put innovative strategies.Marketing is a major tool for a business organization that develops a market for the business inorder to gain profit. ALDI is one of the most renowned discount supermarket chains acrosstwenty countries and which was originated in Germany around 1913. Thus, in this report ALDIis utilizing the marketing activities that can give it a impactful outcomes and therefore the reportincludes roles and responsibilities along with interrelation among other departments, marketingmix and a basic marketing plan (Dibb and Simkin, 2013). TASK 1P1 Key roles and responsibilities of the marketing function of ALDI Marketing has am important role in a company that helps to identify potential successfulproducts for the target market and then it promotes these items with a differentiation amongsimilar kind of products. Marketing functions includes marketing research, producing amarketing plan, and product development along with the developing strategies for advertising,promotion, distribution for sales, customer service and public relationship. Marketing has asignificance to develop a business to increase sales and give it a new directions and enhance itbusiness to accumulate marketing functions ALDI is adopting its roles and responsibilities thatare given below- Marketing strategies – The first and foremost role of marketing is the to developmarketing strategies and business plan through identify the needs and requirements of thepotential customers. After identifying their needs marketing team provides the products andservices to the end user because without getting a knowledge of marker area whatever thecompany is producing that will not get a success (Wirtz, 2012). It will drive loss to the firm inorder to prevent for such kind of risky situation it is better for a business that first it identify therequirements of intended customer and then generate the goods accordingly. As developing1
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marketing strategies are the core of marketing because strategies gives a direction to move aheadon that path without having any kind of information a business can be drawn in to a huge loss.So, ALDI requires to identify a needs of the people so that it can easily make some strategies thatare beneficial for the users cause customer need is prior for business. The strategies aredeveloped in a certain way that can increase the sales as that are the main focus of business but itis possible only in one circumstances that a firm should know the preference of people (Pike,2015). Management information system – Marketing Information System or MIS is a processto gather the market information regarding products, planning, implementation and controllingstrategies. It is a statistical documentation of various factors which are involved in thedevelopment of product so that before implementing any planning MIS is used to analyse allnecessary elements which required in a construction of product. MIS is a written form ofdocument which consists of all the phases and facts of product development that are used to takeunder consideration before deploying the products and services. Before putting a new product inthe market MIS will be useful for ALDI and it will would help it to achieve its objectives withinspecific time.Observing marketing environment – Observing current market trends is essential foran organization cause it offers constructive approach to develop products and services. Thesemodern developments includes change in traits , socio – economical forces, internal and externalchanges, political and legal changes in the marketplace. Because monitoring market environmentis always gives a better output in terms of develop of new product, a close of watch on changingtrends provides a deep knowledge of improving cycle as much as the knowledge will bedeveloped the producing goods will also give a good results. Marketing research – Marketing research is also a crucial function cause it provides adeep knowledge about consumers they really need that product or not. The intended productsshould acquire the consumers with a satisfaction and that is also beneficial for the firm to attaineconomic contentment. Marketing research is conducted to know the interest of people and theirpriorities that can offer a big pool of economical benefits to the organization. If ALDI isestablishing its supermarket in Brazil then it required that it should conduct a marketing researchto provide the necessary stuff for the residents if it is unable to fulfil their demands then thebusiness can go in loss (Lamb, Hair and McDaniel, 2011). Marketing segmentation – Marketing segmentation is method of conducting researchwithin a particular area to know the requirement of the people where a business is going todeveloped. There are three basic marketing segmentation which has a specific criteria to conduct2
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