Roles and Responsibilities by Marketing Department of McDonald : Report
Added on -2020-07-22
| 10 pages| 2758 words| 51 views
Trusted by 2+ million users,
1000+ happy students everyday
Showing pages 1 to 3 of 10 pages
MARKETING ESSENTIALS
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11.1 Key roles and responsibilities of the marketing...............................................................11.2 Roles and responsibilities of marketing relate to the wider organisational context.........31.3 McDonald's roles and responsibility in accordance with marketing environment...........51.4 Analysing significance of Interrelationship between marketing and operation units ofMcDonald's.............................................................................................................................51.5 Evaluating the key elements of marketing function.........................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONMarketing refers to such tactics used by the organisation which is conveyed to itscustomers in such a way that enhances its sales in a proficient manner. It involves speedy sales tothe full extent as to fulfil organisation's needs. Customers are informed about products in anorganised way the management propels. This report deals with the McDonald company which isthe fastest food chain in the entire world having its stores in every country. The report hasdetailed in the key roles and responsibilities by marketing department. It also discusses onsignificance of inter relationships of firm's department in widening of the company goals andobjectives.1.1 Key roles and responsibilities of the marketingMarketing is an important function with a reference to any organisation, be it amanufacturing or a finished goods concern. Every firm has limited amount of income availableat its disposal and has limited sources for which it has to take several vital decisions so that theycan flourish in their sector (Fortenberry Jr and McGoldrick, 2016). McDonald's is a fast foodchain which has its branches in every part of the world. It has various responsibilities and roleswith regards to marketing. Various points involve here as follows-1. Listening consumer needs and feedback: In order to set up and establish a marketing strategy, it’s essential to get closer andfamiliar with customers so that no wastage of resources is observed and company is able to makegood quantum of profits. The marketing department is liable to make the task in an effective wayso that customer feedback is obtained and company can attain desires of consumers and earntheir income (Mishra and Modi, 2016). Marketing has an internal as well as outside channels.Internal channels include surveys and capturing information of the sales team and customersupport to gain customers closeness with departments to ensure that customer satisfaction anddemands are met.2. Tracking Competition:Competition is present in every sphere in the present scenario. Competition is must sothat firms are able to attain customers’ demands. Company like McDonald's which is marketleader in fast food chain in the world, makes sure that if company is making some mistakes in itsmarketing strategy, then strong initiative can be taken. As the case is of food related products,1
Found this document preview useful?
You are reading a preview
Upload your documents to download
or
Become a Desklib member to get accesss
Paid Plans
Free Plan
Single Unlock
Monthly Plan
Yearly Plan