Marketing Environmental Audit

Marketing Environmental Audit
Title: ( Business Name )
Name of the Students and ID Number
Lecturer Name:
23/01/2023

Executive Summary
Marketing in the context of business implies to systematic process
of identification of potential customers and attract them towards
product or services by applying techniques like advertisements,
promotions etc. This report summarises an analysis and
identification of internal and external environment and factors in
the context of a start-up business of tourism named Kexmon
Travels Ltd.
23/01/2023

Table of Content
• Executive summary
• INTRODUCTION
• Overview of company
• Product and Services
• Target market
• Market segment
• Macro and Micro environment
• SWOT Analysis
• Marketing Communication Mix:
• Business Strategy to Achieve Marketing Communication Mix:
• CONCLUSION
• REFERENCES

Introduction
Marketing essential refers to some key elements such as
market research, market strategy, budgets, positioning,
metrics etc. which assist managerial personnels to achieve
organisation's goals and objectives. Marketing process and
plan includes systematic set of activities which are mainly
concerned with maximisation of sale and demand of
products or services through various advertisement
techniques and toolsstart-up tourism company.