Roles and Responsibilities of Marketing Function in Organizational Context

Verified

Added on 2022/12/16

|18

|5718

|177

AI Summary

This document discusses the key roles and responsibilities of the marketing function in an organizational context. It explores how marketing relates to other functional units such as human resources, finance, production, and research & development. The importance of interrelationship between these units is also evaluated.

Contribute Materials

Your contribution can guide someone’s learning journey. Share your documents today.

Loading PDF…

+13062052269

info@desklib.com

Roles and Responsibilities of Marketing Function in Organizational Context

Contribute Materials

Related Documents

(pdf) Marketing Essentials - John Cadbury

M1:Role and responsibilities of marketing in context of marketing environment

Marketing Functions and Their Impact

The Marketing Mix and Competitive Advantage

Marketing Mix and its Application

Roles and Responsibilities of Marketing Function in an Organization