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Roles and responsibilities of the marketing function for Cadbury

   

Added on  2020-06-05

19 Pages5241 Words61 Views
MARKETINGESSENTIALS
Roles and responsibilities of the marketing function for Cadbury_1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1 ...........................................................................................................................................3P1 The key roles and responsibilities of the marketing function for the Cadbury.................3M1 The roles and responsibility in the context of the marketing environment for Cadbury 4D1The key element of the marketing function and they interrelate with other function oforganizations...........................................................................................................................4P2 How roles and responsibilities of marketing relate to the wider organisational...............4M2 The importance of interrelationship between marketing and other function of the company................................................................................................................................................6TASK 2 ...........................................................................................................................................8P3 Apply the marketing mix to the marketing planning process...........................................8M3 Assess different tactics applied by the Cadbury to demonstrate business aims andobjective achieved................................................................................................................11D2 Plan a strategic marketing program that tactically applies the use of the marketing mix toaccomplish overall marketing objectives ............................................................................11TASK 3 .........................................................................................................................................11P4 Evaluate a basic marketing plan......................................................................................11M4 Produce a detailed coherent evidence based marketing plan for the Cadbury .............14CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
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INTRODUCTIONMarketing is the process of management by which goods and services are delivered tocustomers. It is also helpful in order to reaching customers so as they can easily choose theproduct according to their choice. Along with this, marketing is the key of find out the rightmethods of promotions for improving sales and profit of company. In Cadbury, this is assistiveto take decisions; the customer prefer to choose their products and services for repeat purchasing.Cadbury is a food chocolate and food producing company dealing in chocolate confectionery,Beverages, candy and snacks. The company, which is market leader in this industry sector. Someof their famous product such as Cadbury dairy milk, Perk, 5 star, celebrations etc. In addition,the concept of marketing mix involves the seven elements such as- product, price, place andproduction, processes, people, physical evidence (Brettel and et. al., 2011). Managers can easilyknows buyers needs and demands with the support of marketing research. Apart from this, thereport also consider that an effective marketing plan is responsible in order to develop strategiesand policies for achieving goals or objectives form target market. TASK 1 P1 The key roles and responsibilities of the marketing function for the CadburyMarketing functions are related with roles that aids a organisation to identify. In everybusiness enterprise owners want to make money from their products and services so thatmarketing functions are helpful to promote these goods (Brettel and et. al., 2011).It also involves product development, conduct marketing research and producing aneffective marketing plan, advertising, customer services, promotion and public relations ; theseall are enabled to accomplish goals of Cadbury. Along with this, marketing is a necessary activity in order to growth and development ofsmall business organisations as well. There are mention below different functions of marketing,such are as follows:-
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M1 The roles and responsibility in the context of the marketing environment for Cadbury There are different - different roles and responsibilities are played by the marketingmanager. In marketing department, the employers should have to manage relationships among allemployees; it helpful in order to provide them a healthy working environment. Along with this,the person also have to develop strategies and policies that are enable to achieve goals fromtarget market. Marketing manager of Cadbury also responsible in order to analyse and gatheringinformation with the help of marketing research (Dibb and Simkin., 2013). So as theexpectations and requirements of customers can be easily understand by the employer.Marketing department of the organizations must have knowledge about the macro and microenvironment, it will identify through market research. Thus, a organizations marketing managerhas to finding-out the competitors planning strategy, their aims and objectives, strengths andweaknesses. D1The key element of the marketing function and they interrelate with other function oforganizationsMarketing functions of evert commercial organisation are interrelated with its otherdepartments. Marketing managers needs to work with HR department because it is helpful inorder tom provide necessary training and developing sessions to staff members. The R & DDepartment helps in market research and produce the thought of new products to meetmanufacturing targets. For finance department, it is adequate to develop a budget that is enabledto meet with customers requirements (Brettel and et. al., 2011). Marketing does not only muchbroader than selling, it is not a specialized activity with the all department of the organizations. Itcomprehends the whole business seen from the point of view of the final outcomes. Concernabout the role and responsibility for marketing must therefore interpenetrates all area of thecompany. P2 How roles and responsibilities of marketing relate to the wider organisationalIn every business organisation, there are following responsibilities are undertaken inrespect of the exchange of the goods and services.Defining and managing brand:- It is the main responsibility of marketing department isto define and manage their brand. Along with this, defining and managing can be consideredwith why they are establishing for, what they are doing and what are the rules or regulations ofcompany. If an organisation stands with its brand value then it can attract customers and interact
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