Roles and Responsibility of Marketing Function in an Organisation

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Added on  2022/12/22

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AI Summary
This report discusses the key roles and responsibilities of the marketing function in an organisation, including branding, management of goods and services, customer service, and promotion. It also analyzes the interrelationships between marketing and other functional units of an organisation. The report further compares the ways in which different organisations apply the marketing mix to achieve business objectives.

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