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ESSENTIALS FOR THE MMARKETING FUNCTIONS

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Added on  2020-06-03

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MARKETING ESSENTIALS INTODUCTION 1 TASK 11 P1 Roles and responsibilities of the marketing function 1 P2 Relation between duties of marketing and wider organisation 3 TASK 23 P3 Application of the marketing mix to the marketing planning process 3 Task 36 P4 Marketing plan6 Conclusion 10 REFERENCES 11 INTODUCTION Marketing is a process through which goods and services are produced and made available in market. TASK 1 1 P1 Roles and responsibilities of the marketing function In the present

ESSENTIALS FOR THE MMARKETING FUNCTIONS

   Added on 2020-06-03

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MARKETING ESSENTIALS
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Table of ContentsINTODUCTION..............................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of the marketing function.............................................................1P2 Relation between duties of marketing and wider organisation.............................................3TASK 2............................................................................................................................................3P3 Application of the marketing mix to the marketing planning process .................................3Task 3 ..............................................................................................................................................6P4 Marketing plan.......................................................................................................................6Conclusion.....................................................................................................................................10REFERENCES..............................................................................................................................11
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INTODUCTIONMarketing is a process through which goods and services are produced and madeavailable in market. The main aim of this concept is to make services available where they aremost demanded by the customers. MacDonald is a big food chain which is dealing inconsumable products since 1917 and was founded by Ray Kroc. Following report is prepared inorder to understand the various duties performed by marketing team in cited organisation. Belowstudy will highlight the various functions of a selling management that are performed in order todevelop and expand the scale of operations (Aaboud and et. al., 2017). Thereafter, the givenreport ill enhance the knowledge of reader about ow different marketing mix elements effects thedecision making of cited organisation. TASK 1P1 Roles and responsibilities of the marketing functionIn the present business environment it is observed that food industry faces maximumcompetition as demand for same has increased to a good level. MacDonald's is known for itsburgers fries and beverages. Now with increase in need for such products many new entries arealso taking place with a view of earning higher profit. This has increased pressure on each unit asin order to maximise sales marketing team of cited company needs to take more efforts so that itcan stand in the external competition. They have to be more responsible and perform their dutieswith more dedication (Aad and et. al., 2012). Variety of function are performed by marketingmanager of cited company which are given below. These also contributes in increasing the totalprofitability. Functions of same are as follows:Advertising – In order to update customers with new products launched by the cited company,management needs to update consumers timely. Depending upon the target market mode ofpublicity can be adopted like newspaper, social media advertisement hoardings etc. This wayclients gets to know about the innovations or changes or new product developed by company.Each mode of marketing has their own positives and negatives. Therefore, it is one the mostimportant function performed by marketing team to choose the right option as if a wrongdecision is taken than it will result into loss of resources and time which may further lead toadverse effects on profit margin. Customers like changes and when they get to know about a new1
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product they get more attracted and therefore total sales increases (Al-Hasan Thomas andMansour, 2016).Business interaction – Whenever a change in existing operations is done by management ofcited company they need to communicate the same to different users like customers, investors orother stakeholders. Depending upon nature and type of information it needs to be communicatedas their decisions may get affected once they are informed.Market study – In order to formulate polices and strategies management needs to have completeknowledge about the latest trend in market. This is another function which is performed bymarketing team in which it collects data from the external surrounding and accordingly take thevarious decisions. Once important facts are gathered it becomes easy to formulate different codeof conduct for the cited company.Commodity management – For maximising profit it is very important that company providecustomers with what they actually demands. For this an important function of productmanagement system is conducted by the marketing team so that right product is made availableon right time.Competition analysis – in order to survive in market the most important thing is to analyse thewhole industry as it helps maximum in fixing the price. Customers are very much cost sensitiveand switch their demand very easily when provided with low cost products. Hence, fixing theright price is another major function performed by marketing team so that it does not get affectedwith other brand products.Work and transmit brand value - to create goodwill of the company is a prime function ofpromotional team. Customers are now very much sensitive, they like using good brandedproducts even if they have to pay high as they are more conscious about brand value instead ofits services (Babin and Zikmund, 2015). Coordination of various activities – Variety of activities are performed in an organisation.Marketing itself is a big individual task and to maintain coordination among various activities isof vital importance. It is the duty of promotional team to take various efforts so that they eachfunction is performed in an effective manner.Customer service – Once the product is sold it is not like the responsibility ends. Even after salemanagement has to ensure that customer does not have any issues regarding the same. In case2
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