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Marketing Plan of Mc Donald | Marketing Essentials Assignment

   

Added on  2020-09-08

15 Pages4934 Words57 Views
MARKETING ESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of the marketing function.............................................................1P2 Relation between wider organisational context and roles of marketing................................3TASK 2............................................................................................................................................5P3 Marketing mix in planning process to achieve business objectives......................................5TASK 3............................................................................................................................................8P4 Basic Marketing Plan of Mc Donald.....................................................................................8CONCLUSION................................................................................................................................8

INTRODUCTIONMarketing is the process through which any product is made available in market. It is acomplex process as various functions need to be performed in order to identify what to produceand how to distribute same in the market after evaluating the different options available with thebusiness enterprise. There is no use of the produced product if it is not made available on timeand on the right place. MacDonald is a food chain which was started in 1940 and since than itstotal business is increasing at a good speed as its stores are present all over the world which is anindicator of its continuous growth (Al-Ekam and et .al., 2012). Following report is prepared inorder to analyse the concept of marketing in detail with reference to the cited company. Differentfunctions and roles of commercialization manager will be discussed in detail. Later the study willcontinue with marketing mix of cited company which will show how it is different from othercompanies in same field.TASK 1P1 Roles and responsibilities of the marketing functionIn any association, there are different capacities which are practised on daily basis andamong all the most complicated or differentiated activity is that of marketing. There are differentdestinations which are accomplished with the assistance of this as through the same, MacDonaldwill have the ability to achieve an expansion in the aggregate income and will do a better market.There will be a general development and increment in the benefit that will be done by utilizingpromoting capacities (Batt, 2013). There will be different exercises that will be performed inconnection to this which will incorporate advancements, productions and distinctive occasions.The parts and duties that are performed by the marketing manager of cited company are asfollows:Formulation of various schemes - Technique that should be trailed by MacDonald are used asassistance for management. It is ensured that set strategies are accomplished in the most idealway. For this effective control needs to be kept which is ensure by the person concern formarketing.Statistical surveying: With a specific end goal to carry out this activity, research will be theprimary angle that should be embraced as by utilizing same, needs and requests of clients will be1

recognized. Likewise, the accessible open doors will be known with the goal that they can beutilized by organization for its advantage. Product improvement: With a specific end goal to pull in more clients, this will be a movementthat will be required to execute as by this, item will be created in a propelled way which will besuperior to the offerings that are existing in the present circumstance. In this, different gatheringswill be made that would work so as to make the item as indicated by inclinations and tastes ofclients. Correspondence: It is required that the clients should be pulled in and for that, it will berequired to make them mindful about items and administrations of organization. For this, thereare different plans that are made in connection to the battles that will be led in which individualswill be told about the elements of item so they can take their ruling for MacDonald (Desai,2013). Deals: Business will be developing if offers of organization will be enhanced and that will beaccomplished with the utilization of showcasing. With the assistance of promotions and differentplans that are given to the clients, for example, coupons and rebates, MacDonald will have thecapacity to build the business income and by this, benefit will likewise be improved. Arranging occasions: During the time spent promoting, this is additionally one of the real partsin which distinctive occasions are led, for example, workshops, presentations and others. In theseoccasions, the clients arrive and think about giving items and by that, they will have the capacityto settle on the choice about whether to purchase the offering or not. Managing finance decisions: In advertising capacity, it will be required that the financialbacking ought to be set up about having a thought that how much sum is required to be spent onexercises embraced. Along these lines, it will be obligation of office to make it in the mostsuitable way with the goal that required assets can be gathered by MacDonald ahead of time toaccomplish targets in the most adequate way. Much investment needs to be done in theprocurement of resources therefore much care is required (Desselle, Zgarrick and Alston, 2016).Branding – It is one of the most important function performed by the concern department as inorder to promote sales it is very necessary that the products brand image is well established inthe market. As MacDonald deals in a product type which has different competitors it becomesmore crucial for them to market their items in a manner that they are considered better fromother in the same field. Management ensures that an attractive method of influencing customers2

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