Marketing Plan of Zara: Leather Cargo Jacket Launch
16 Pages875 Words59 Views
Added on 2023-02-02
About This Document
This presentation summarizes the marketing plan of Zara for the launch of their new product, Leather Cargo Jacket. It includes the mission, vision, aim, marketing objectives, segmentation, targeting, positioning strategy, marketing program, budget, and monitoring & control for the new product.
Marketing Plan of Zara: Leather Cargo Jacket Launch
Added on 2023-02-02
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