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Marketing Plan of Zara: Leather Cargo Jacket Launch

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Added on  2023-02-02

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This presentation summarizes the marketing plan of Zara for the launch of their new product, Leather Cargo Jacket. It includes the mission, vision, aim, marketing objectives, segmentation, targeting, positioning strategy, marketing program, budget, and monitoring & control for the new product.

Marketing Plan of Zara: Leather Cargo Jacket Launch

   Added on 2023-02-02

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MARKETING ESSENTIALS
Marketing Plan of Zara: Leather Cargo Jacket Launch_1
INTRODUCTION
This report includes Marketing Plan of Zara which market which increases companies is a is a
multinational clothing brand. The market plan is for launch of a new product Leather cargo jacket
in the market share & customer base.
This presentation will include summary of product, 7P'S of Marketing mix, mission, vision, aim,
marketing objective, budget, marketing programme, target strategies and monitoring & control.
Marketing Plan of Zara: Leather Cargo Jacket Launch_2
Executive Summary
Zara is a popular brand of cloths & accessories which offers unique & designer products in many
countries across the world. Zara focuses on providing trendy designs & innovative merchandise
at an affordable price and it does not focus much on its competitors.
Zara introduce an exclusive range of Leather cargo jackets in three colours bottle green, red &
mustard yellow for females with the age group of 15-30.
Marketing Plan of Zara: Leather Cargo Jacket Launch_3
Mission & Vision
Mission- Mission of Zara is to provide fashion frenzy & unique design at a affordable price to
enhance its customer base & market share.
Vision- Vision of Zara is to satisfy its customers by offering innovative & product and to provide
toxic free products.
Marketing Plan of Zara: Leather Cargo Jacket Launch_4

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