Roles and Responsibilities of Marketing in an Organisation

This document discusses the roles and responsibilities of the marketing function in an organisation, including market research, customer satisfaction, and managing marketing budget. It also explores how marketing relates to other departments such as human resources, finance, and IT. The interrelationship between different departments is crucial for achieving organisational goals.

Marketing Essentials

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
LO 1) Explain the roles of marketing and how it interrelates with other functional units of an
organisation......................................................................................................................................1
P1) Explain the roles and responsibilities of the marketing function.....................................1
P2) Explain how roles and responsibilities of marketing relate to the wider organisational
context....................................................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing is the action that is performed by the different companies in order to promote
their products and services in the market. It includes study of the market research as to develop
the effective relationship with the market. It is the process of analysing, identifying, satisfying
and anticipation of the need and demand of the customers (Perreault, 2018). It is used to attract
the large number of customers and one of the primary components of the management
department of the company. While the marketing essentials includes the different activities as
like distribution by maintain the effective channel, inventory management, transportation,
physical distribution, allocation and distribution of goods and services, publicity, sales promotion
and many others too. This report is based on the Tesla that is the American electrical vehicle and
the clean energy company that is based on California that was founded in 2003 by Elon Musk
and having headquartered in Palo Alto, California, US. This report includes the different roles of
marketing and its interrelationship with other function of an organisation, marketing mix that
helps to gain the objectives and a marketing plan.
MAIN BODY
LO 1) Explain the roles of marketing and how it interrelates with other
functional units of an organisation.
P1) Explain the roles and responsibilities of the marketing function
Marketing department plays and perform the important function within the company and
helps the company to achieve its objectives in timely manner. There are different roles and
responsibilities that are performed by the marketing department in order to attract the customers
that further improvise the sale of the company. As from the different activities and the task that
are performed by the company will get enhanced and it helps to retain the customers for the
longer period of time (Campbell, 2018). Marketing department collects and analyse the need and
demand of the company that further provide the information to the company and they further
implement the changes in order to satisfy the need and demand of the customers. Thus it directly
develops the customer’s base of Tesla and also provides the information about the relevant
changes that is implied by the company within the business as to develop the higher sales and
generate more profit. The marketing department of the Tesla also performs the different
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functions that bring the higher sales of the company. As the marketing department presents the
best presentation of the different products and services that are served by the Tesla. It is the only
department that makes the validate relationship with the customers as they make the direct
connection with the company. It will develop and maintain the effective relationship with the
market as it is the result that Tesla is one of the most famous and leading brand in automobile
sector. Marketing department ensures that company could get the better and effective results by
satisfying the need and want of the customer as it further builds the strong connectivity that
brings the long term victory of the company (Haywood, 2019). There are some of the different
roles and responsibilities that are performed by the marketing department of Tesla that are as
defined below as:
Market research: It is the process through which the marketing department will tries to get to
know about the different conditions and situation of the market. As there is a lot of competition
in the market and with this it is mandatory for the company to imply the different and unique
strategies and plans within the company. It is to gain the better knowledge and it is also
conducted or performed by the marketing department of Tesla. As from this the Tesla must get to
knows about the different trends and changes that have been performed within the market as
from their competitors. As there is a lot of competitor of Tesla in the market and with that there
are a lot of advancement that has been induces in the market. Thus to match up with that and
develop some effective strategies it is mandatory that Tesla must conduct the market research on
timely basis and that is performed by the marketing department ) (Kuntonbutr, 2019).
Customer satisfaction: The customers are the one that are the most important factor that
affects the performance of the company. As they are one from whom the company will manage
and operates their different functions. If customers gets satisfies that it is in positive side back of
the company and if customers are not satisfied they could easily switch their services and
company bears the huge loss. The durability and accessibility of the company will depend on the
satisfaction level of the company. Thus the marketing department of the Tesla will always gave
the priority to the customers and try to solve their different issues within the timely manner. In
addition to this they could also takes and collect the feedback from the customers by which they
could present the different issues or the problems that are faced by them. It there is someone who
understand the problem of the customers then they get more connect with them (Hanlon, 2019).
In return of that the strong relation will developed and customers easily convey their stuff and
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Tesla implements the changes as per the requirement and the different condition of the company.
Tesla always gives preference to the customer and treats them that they are very much important
for them.
Managing marketing budget: Marketing is not only all about the promotion is contains the
others functions too and for that they have to induce the different changes within the company. It
includes the dealing with the distribution channels, making efficient relation with the
stakeholders; perform advertising, management of the inventory or the stocks and many others
too. Thus it is mandatory to make the budget that allocates the amount to all the different
functions by which smooth flow of funds and resources will be managed within the Tesla.
Budget is being performed when company wants to manage the inflow and outflow of funds with
more sufficiency (Wilson, 2018). Thus the marketing department makes the adequate budget and
provide it to the Tesla and then they further assign them that amount by which all the operation
will be managed with lot of convenience.
There are some roles and responsibilities of marketing department of Tesla as in context of
marketing environment and that is as defined below as:
Developing marketing strategies: In this the marketing department of the Tesla will
perform different strategies in order to manage the market competition and to gain the higher
advantage in terms of maximum sales and more profit will be generate. There is a aggressive
competition in the market and marketing department is the only one that make the direct
interaction with the market or with the customers (Arunachalam, 2019). Thus they make some
creative and unique strategies that help to give the better and tough competition to their
competitors. There are different norms of the government that also followed by the Tesla. Thus
the marketing department will work with more efficiency and develop the different strategies
that are as per the follow up of the legal formalities of the government. They make efficient
marketing strategies through which they could get the best and the favourable outcomes in the
beneficial manner.
Brand equity: The marketing department of Tesco will works with more adequacies and
develops the brand image and equity of the different products and the services of the company in
the market. It reflects the commercial value that shows the prospect of customers or their
perception towards the goods and services of the Tesla. It perceived the belief and value of the
Tesla that is achieved with the efforts of the marketing department. It is the process through
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which the marketing department will influenced and the interest will be developed within the
customers by which there sales will keep on increasing (Chernev, 2018). It changes the buying
behaviour of the customers and in this the marketing department of the Tesla will perform the
different promotional activities through which the reliability factor will be raised. As in this the
different equity will be developed so as to maintain the social marketing by using the digital
platform or the social platform. It has the positive impact on the image of the company that
supports the better environment of the company.
Thus the marketing department will manage the environment as well in which the
transaction of the goods and the services will be performed in return to the monetary funds.
Marketing department will manage the better and reflective outcome that is generated by target
the specified market and then perform different strategies to target that particular market. The
Tesla will target the people that are of the age group in between the 20-40 that has the attitude
towards the luxury and the eco-friendly vehicles. Thus the marketing will be performed to
centralise that particular group of company (Eletxigerra, 2018).
P2) Explain how roles and responsibilities of marketing relate to the wider organisational context
There are different functions that are performed in the company and with the collective or
integrated support of all the different functions the better outcome will be achieved within the
particular period of time. Thus the abilities of the entire different department made the better
result of the company. The function of the entire different department is necessary and for this
they must performance their own function in effective manner but share some of the
responsibilities by sharing the adequate information to each other. All the department of Tesla
will provide the relevant and the needed in sequence to each other by which Tesla could achieve
its goals and objective with more competence. There are some different roles and the
responsibilities of the marketing department as in relate with the other department of the Tesla
that are as defined below as:
Marketing and Human Resource department: The human resource department of the
Tesla will recruit and select the better and the validate candidate within the company. They
furthermore, provide the adequate training and development to the fresh candidates in order to
develop the skills and knowledge about the working environment of Tesla (Malhotra, 2018).
Whereas, on the other hand the marketing department performs the different function in which
they could advertised the different vacant position in the market. They could try to attract the
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large number of candidates and develop the most effective advertisement that could grab the
attention of a large amount of public. They must also use different techniques in order to provide
the awareness about the available vacancy as from the digital platform or from the newspaper
advertisement and many others too. They also use the job portals as well by providing the
requirement of the candidates and specify the complete description of the job. As from their
collective efforts Tesla gets the best skilled and more educated employee that has the huge
knowledge about the particular field (Pater, 2018).
Marketing and Finance department: The finance department is the one that develops
and manages the different flow of funds within the company. They operate the better inflows and
outflows of the funds by allocating the different amount to all the different activities. Thus the
financial department will provides the budget to the different department by which all the
department performs their function with my commitment. On the other hand the financial
department also need the funds that will be generated with the help of other department. Thus the
marketing department will present the financial condition of the Tesla in the market by which
they could collects the maximum number of stakeholder that furthermore participate in all the
different project of the Tesla (Hugos, 2018). They also develop different strategy to develop the
sales that furthermore, helps the Tesla to increases their revenue that in cycle helps the financial
department.
Marketing and IT department: The information technology department of the Tesla will
manage and implement the different operations through which they could operate different
machinery and the digitalised equipments in effective way. The IT department of the Tesla will
manage the different technological advancement and provide the adequate training to all the
employees by which they could handle the different operations in tranquilly manner. On the
other hand the marketing department will perform the market analysis and inserts the change as
per the up-gradation and the advancement in the market within the Tesla. As through this the
department could insert the different development within the Tesla by which they could operate
their functions with a lot of effectiveness. As in this the marketing department provide the
relevancy of the market with the company and IT department implements that within the Tesla
that enhance the productivity and the performance of the Tesla.
The interrelationship between the different department will provide the better result
and because of their collective involvement all the different department by which all the different
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operations will be performed within the magnificent impact. The appropriate information will
must be required to flow within the company and they could done that with more by making the
balanced communication in between the higher authority of all the different departments. It helps
to gain the competitive advantage in this aggressively developed market (Fill, 2019). Tesla
developed the vehicles and their parts will be developed from the particular places. As its
internal pars will be developed in one department then allocation will be performed by the other
department while the colouring and furnishing will be provided to the other departments. While
the one department will hire the employees other will trained them and the will manage their
working sources. Thus the equal opportunities and the better platform will be provided to the
entire department by which the better outcome will be achieved within the certified period of
time.
The marketing department will provide the different opportunities to the business that
furthermore supports the better and effective outcomes in terms of more and more sales. Tesla
could also develop the different fundamentals in useful manner that all reflects to the different
opportunities that are provided by them in the market as for their customers. Thus the
interrelationship within the different department presents the better podium to the company by
which they could gain the success for the longer and the continue period of time. Thus the
functional departments perform the different operations and implements the better strategies and
plan to gain the higher success in their departments. Whereas the combined result of the
interrelationship with the different departments helps the Tesla to generate higher revenue and
maximum market share.
CONCLUSION
It has been concluded from the above report that there marketing essential plays a vital
role in the success and development of an organisation. There are different roles and
responsibilities of marketing functions within the company and its interrelationship with the
other department is also very much effective.
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REFERENCES
Books and Journals
Perreault, W.D., 2018. Essentials of marketing. New York: Mc Graw Hill.
Campbell, R., Martin, C. and Fabos, B., 2018. Media essentials: A brief introduction.
Bedford/St. Martin's.
Haywood, M., 2019. Brand essentials. Professional Beauty, (Mar/Apr 2019), p.78.
Kuntonbutr, S., 2019. Book Review: Essentials of Marketing. RMUTT Global Business
Accounting and Finance Review, 2(1).
Hanlon, A., 2019. Digital Marketing: Strategic Planning & Integration. SAGE Publications
Limited.
Wilson, E.J., McCabe, C. and Smith, R.S., 2018. Curriculum innovation for marketing
analytics. Marketing Education Review, 28(1), pp.52-66.
Arunachalam, S. and Sharma, A., 2019. Marketing Analytics. In Essentials of Business
Analytics (pp. 623-658). Springer, Cham.
Chernev, A., 2018. Strategic marketing management. Cerebellum Press.
Eletxigerra, A., Barrutia, J.M. and Echebarria, C., 2018. Place marketing examined through a
service-dominant logic lens: A review. Journal of Destination Marketing &
Management, 9, pp.72-84.
Malhotra, N.K., 2018. Marketing research: current state and next steps. Brazilian Journal of
Marketing-BJMkt Revista Brasileira de Marketing–ReMark Special Issue, 17, pp.18-41.
Pater, L.R. and Cristea, S.L., 2018. A systemic characterization of organizational
marketing. Procedia-Social and Behavioral Sciences, 238, pp.414-423.
Hugos, M.H., 2018. Essentials of supply chain management. John Wiley & Sons.
Fill, C., 2019. Marketing Communications: Touchpoints, Sharing and Disruption. Pearson UK.
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