logo

Marketing Essentials Research - Aldi

   

Added on  2020-07-22

13 Pages4519 Words44 Views
MARKETINGESSENTIALS

ContentsINTRODUCTION...........................................................................................................................................3TASK 1..........................................................................................................................................................3P.1 Monitoring roles and responsibilities of various marketing functions...............................................3P.2 Role of marketing interrelated with other function in organization..................................................4TASK 2..........................................................................................................................................................6P.3 Comparison of marketing mix of two organizations..........................................................................6TASK 3..........................................................................................................................................................8P.4 Marketing plan of Aldi.......................................................................................................................8CONCLUSION.............................................................................................................................................10REFERENCES..............................................................................................................................................12

INTRODUCTIONMarketing is the process in which goods are sold to seller to customer according to their requirements.Thus they can capture many users in minimum time period. It is important so that they are satisfied andfirm can earn more profits (Baker and Saren, 2016).Through this they can maintain unique image infront of all users and in market. This helps them in increasing brand loyalty of firm. Hence as a resultcompany can easily expand their business. This helps the company to expand the business in less time.Report discusses about the Aldi company which is a retail firm. It was found in 1939 in U.K. Projectdescribes about the role of ,marketing and its relationship between other functions of marketing. Itdescribes about comparison of ways of marketing mix of two organization to achieve businessobjectives. It further explains about creation of marketing plan which includes SWOT analysis etc. TASK 1P.1 Monitoring roles and responsibilities of various marketing functions Marketing helps in selling goods to various users .It uses various techniques such as advertising, personalselling, sales promotion etc. Through this they can attract many users in less time. Thus they can earnmore revenues. Hence it leads to maintaining competitive edge over other firms. So hence marketingplays different function so firm so that firm can run smoothly (7 Functions of Marketing, 2017). Role andfunctions of marketing in Aldi are-Marketing information system(MIS): MIS is a system which helps in identifying customer needs and choices and tell their choices toadministrator about their requirements. Hence Aldi company can create goods and services according tousers preferences. Hence firm can use thus system so that they can know interests of all users and thusthey can create goods according to their needs. This system helps them a lot and thus they can creategoods and they can make modifications in creating various goods and they can change their services.This helps them in capturing more users and as a result they can generate more revenues. It resuts inincreasing of profits of Aldi firm. Hence they can also increase their market share. So thus they can easilysatisfy and expand their business in various nations. Product or service management: Aldi company can modify their products according to needs andrequirements of all users. They provide all retail products. They can evaluate all users needs and hencethey can also provide customer services through 24* 7 hours through different shops and they can alsoprovide online services to all users. So hence they have alter their services and products according tousers needs and wants. Thus they can provide online shopping to all users. Thus helps the company toattract more users as they are fully satisfied. Hence as a result they can increase their revenues and cancapture many users and they can attract many users (Brassington and Pettitt, 2013)

Market research: Aldi can search of users needs and wants hence they can alter their products andservices (Desai, 2013).As a result they can create various retail products according to their needs.Hence they can also set their products for all their goods according to market needs and according totheir choices. As a result they can generate more profits and they can increase their market share. Thusthey increase their operations in all countries. Thus they can maintain good and strong position in mindsof all users.Financing: Company can consider various factors of finance. So hence as a result they can take theirfunds from internal as well as external source. They can take their money from their friends andrelatives so that they can invest in their business. They can also take funds from external sources such asstakeholders, investors etc. This is important so that they can receive funds and can invest in allactivities and tasks in business. By searching customer needs they can invest their money in thoseactivities and task where they can earn more money. Through this they can also reduce expenses in thecompany. Hence as a result they can increase their operations in various nations. Marketing planning: Company can create efficient and effective marketing by searching customersneeds and wants in market. They can monitor the recent changes and tends in market and hence theycan change in their operations and activities. Thus they can create all products and services according toneeds and wants of all users. Hence they can invest in those products where they can era more profits.Aldi can create such a marketing plan and can deliver product according to other choices. Through thisplan they can achieve their targets and also can capture many users from not only a single nations butthey can attract many customers from worldwide (Swenson, Rhoads and Whitlark, 2014).Promotion: They can use that selling process which is convenient and suitable for all users. Hence as aresult they can use many promotional strategies such as advertising, sales promotion and personalselling, online promotion etc. So they can attract many users in less time period. Aldi can use online sitesto capture many users as all customers are now using online site so that they can attract many users .Hence they also create attractive sites in which details are mentioned. Through this they can increasetheir loyalty and hence a result can increase their revenues. Pricing: Aldi can use low pricing strategy in which they can charge low prices from all users andcustomers. Thus as a result they can attract many users . They sets low prices for all products and itemsas compared to all competitors. Thus it is crucial so that they can attract many users. They can useonline sites from selling the products. In stores and in online shopping they have changed low prices forall their products. Thus as a result they can capture many users. They can also maintain superior positionin minds of all users and in market (Desselle, Zgarrick and Alston, 2016).P.2 Role of marketing interrelated with other function in organizationMarketing is interrelated with all functions of company. Marketing helps in other functions such asfinance, HR ,selling, IT ,operation etc. Through this all functions run effectively and efficiently. Hence as aresult firm can earn more profits and they can increase the market share. Thus role and responsibilitiesof marketing for other departments is described below of Aldi are-

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Assignment on Marketing Essentials - Aldi
|18
|5065
|120

Marketing Essentials Role & Responsibilities
|13
|3608
|107

Marketing Essentials Assignment - Barclays firm
|16
|5176
|293

Cadbury Marketing Essentials - PDF
|16
|4515
|429

Marketing Essentials Assignment- Tesco Company
|14
|4262
|47

Cadbury Marketing Essentials
|17
|5356
|44