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Assignment on Marketing Essentials - Aldi

   

Added on  2020-10-22

18 Pages5065 Words120 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1P.1 Role and responsibilities of marketing in firm ...................................................................1M.1 Role and functions of marketing in ALDI ..........................................................................3P.2 Role of marketing and its relation with all departments.......................................................3M2 Significance of interrelationships between marketing and other functional units................6TASK 3............................................................................................................................................7P3 Marketing mix to the marketing planning process to achieve business objectives...............8M3 Different tactics applied by organisations to know how business objectives can beachieved.....................................................................................................................................10D2 Strategic marketing plan that use to achieve overall marketing objectives........................10D.1 Analyse key elements of marketing function and its relationship with other departments10M.4 Marketing plan ..................................................................................................................11TASK 4 .........................................................................................................................................11P.4 Marketing plan to achieve objectives.................................................................................11CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15

INTRODUCTIONMarketing is the process in which seller sells various products to all buyers. This alsoincludes different activities through which seller sells various products to all users (Karasar andÖztürk, 2014). This includes the different activities such as sales, pricing,distribution andpromotion of a particular products. Thus as a result they can easily sell different products and itcan attract many users. Thus they can generate more revenues. Assignment discusses about theAldi company which is a retail firm. It was found in 1913 in U.K. Report describes the role ofmarketing and its relation with all departments. There is comparison of marketing mix of twofirms. This helps the company to generate more earnings and to enhance its share. They can alsomaintain strong image in the market as well as in minds of all users. This also helps the companyto increase the reputation in market as well as in minds of all users. TASK 1 P.1 Role and responsibilities of marketing in firm Marketing helps in distributing the products to all users. Thus it can easily sell differentproducts to all users. Through including of various activities company can easily sell andpromote various products to all users. Thus as a result they can earn more profits. Role andfunctions of marketing in Aldi are:Product: Aldi can create different and unique products so that they can easily maintaingood position in the market. Company can add different features and attributes in the householdproducts and items so that it can generate more customers. Customers feel happy and satisfied.Thus firm can easily maintain unique position in the industry. They can deliver the unique anddistinct products to all consumers. Thus they can attract many people in very short period oftime. Thus Aldi can earn more revenues and they can easily expand their operations and can givestrong competition to the other rival firms. Selling and distribution: Marketing helps in selling and distribution function. Throughthis they can select any source of distribution. As Aldi has a big supermarket so hence it usesindirect channel so that it can reach to large people. Thus it choose indirect channel so that it cansell then products through indirect channel such as retailers and whole sellers. Through this itcan create various shops and retail chains and thus can easily distribute the products (Kennedyand Parsons, 2014). Thus as a result they can easily sell different products to customers. Through1

this they can easily increases the satisfaction level of all users and can maintain good position inthe market and in minds of all users (Lane, 2016). Pricing: Aldi can use different products through setting of a particular prices. They canset various prices for all products. Generally Aldi charges lower prices for all the products. Theyuse price penetration in which it charges lower pries for all different products. Hence as a resultthey can easily attract many users and they can earn more revenues. Through this pricingstrategies company can generate more users and thus more customers can easily purchase manyproducts from Aldi. Thus this result in earning of more profits and firm can maintain good andstrong image in minds of all users. Promotion: Aldi uses a promotional strategy so that they can easily promote variousproducts to all users. Through promotion the brand can become very popular and thus they canca many users. Aldi company can use different promotional media channels such asAdvertising ,online application and direct marketing etc. to promote various households andother grocery products. This results in gaining attention of all people. It results in increasing theawareness level of all people. Thus Aldi can generate more revenues and can lead to increasingof market share. Thus Aldi can maintain strong place in the market and industry. Financing: It do not financing much. But it requires lot of money so that they can investin profitable activities. Thus as a result they can generate more revenues. They can select asource of finance which is cheaper for the company. They can take loans from the banks andfinancial institutions and can choose other source also. Through selecting of any source theycan easily invest in profitable activities and can enhance their market share. This also helps thecompany to easily widens their activities in many different parts of country. Thus they easilybecome a famous brand in less period of time. Evaluating target market: In this process manager evaluates the needs and demand of allpeople which the company has targetted. They can target to young people and adult so that theycan easily purchase the product. Aldi can create products only after evaluating the requirementsof all users. Thus they can easily attract many users and thus they can maintain good and uniqueimage in the market as well as in the industry. They can create various strategies for targettingsuch as differentiated, undifferentiated or concentrated. Thus they can easily gain morecustomers and earn more revenues (Mittal, 2014). As a result Aldi can easily maintain distinctposition in the market. 2

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