Comparison of 7P's Marketing Mix: Marks and Spencer, McDonald's, Starbucks

Marketing Essentials

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Roles and Responsibilities.....................................................................................................1
P2 Interrelationship of marketing and other functional units......................................................4
TASK 2............................................................................................................................................6
P3 Comparison of different organisation using 7P's marketing mix...........................................6
TASK 3..........................................................................................................................................10
P4 Produce and evaluate a basic marketing plan for an organisation.......................................10
CONCLUSION .............................................................................................................................14
REFERENCES .............................................................................................................................15

INTRODUCTION
Marketing refers to actions taken by organisations to promote goods and increase buying
and selling. It includes selling, advertising and delivering products or services to end users or
other customers of company. Marketing is an essential process as all activities are performed by
companies to draw attention of buyers towards their goods and build long term relationships with
them. In other words, marketing is to match company's products according to the needs or
requirements of people(Akbar and et. al., 2017). Marketing can be done through different means
like blog marketing, print marketing,video marketing which are basically advertisements, social
media marketing and other various medium are present in market for marketing activities.
This report is focused on marketing, its different concepts and marketing mix strategies,
how they are made and their implication in operation of organisation. In first section, through
Marks and Spencer explanation of marketing processes, roles and responsibilities of marketing
function,their interrelationships with other functional units present in company is given. Then in
next part, marketing mix plans of Marks and Spence is compared with McDonald's and
Starbucks. At the end, a marketing plan of new product launched by Marks and Spencer is
provided with proper intellect and suggestions.
TASK 1
P1 Roles and Responsibilities
Marketing- It is a process of attracting potential buyers for products or services of
organisations. It includes many small process like selling, promoting and distributing of goods.
Importance of marketing- It is a very important process which takes place in every
company for smooth running of business and its functions.
Some marketing concepts are explained below:
Production Concept- this concept is based on phenomena that company can increase as ti
decrease costs of goods, also it emphasize on thinking that entity's can save costs or lower it
down with mass production.
Selling Concept- It concentrate on actual sales, selling goods within every possible
scenario without considering quality of products and customer needs. It highlights that
consumers will buy products if company sell them aggressively(Pike, 2016).
1