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(Doc) P1 key roles and responsibilities of marketing function

   

Added on  2020-12-29

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MarketingEssential
(Doc) P1 key roles and responsibilities of marketing function_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 key roles and responsibilities of marketing function............................................................1P2 Roles and responsibilities of marketing related to wider organisation context.....................2TASK 2............................................................................................................................................4P3 Application of marketing mix in planning process to achieve goals and objectives.............4TASK 3............................................................................................................................................7P4 Evaluating a basis marketing plan for an organisation.........................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................1
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INTRODUCTIONIn toady's era, marketing refers to the activities undertaken by many organisation inpromoting, buying and selling of product and services in competitive market place. Basically, itis a management process through which goods and services move from the origin tocustomers(Baker, 2016). It includes identification of product and services, determining demand,deciding pricing strategy as well as selecting appropriate distribution channels. In this report anorganisation chosen is Mark & Spencer, a British Multinational retailer headquarter in London.It is specialized in selling clothes, home products and services as well as luxury food items atworld wide. This report is going to analyse key roles and responsibilities of marketing functionand its interrelationship with other department of organisation. Moreover, adopting marketingmix and planning process as well as evaluating marketing plan for an organisation in order toachieve business objectives in competitive market place. TASK 1P1 key roles and responsibilities of marketing functionIn today's context, marketing is an activity that consist of buying and selling of goodsand services. Its main objective is to create awareness about product and services in competitivemarketplace. Marketing help an organisation to increase its growth and success by identifyingthe current and future trends as per need and demand of consumer (Beck and Reichert,2012).Moreover, with the adoption of effective marketing strategy, mangers of Mark & Spencerare able to increase their sales in competitive market place of same industry line. The roles andresponsibilities of marketing function are determined below:Promotional function: In marketing context, promotional function helps in creating animage in customer's mind regarding product and services. Herein, mangers of Mark & Spencerare conducting various promotional activities in order to create awareness of their product andservices.Thus, it is role of marketing department to adopt various promotional activities in orderto have appropriate market share in same product line.Planning function: In an organisation, plans are formulated in advance so thatobjectives can be attain in future . Their are various types of plans which involves both long andshort term planning activities by focusing on certain aspect. Herein, manger of Mark & Spencer1
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need to plan about introducing new concept in their offerings with the adoption of advance toolsand techniques so that they can meet up their current and future desired gaols.Building customer's relationship: It is one of the main role of a marketing function tobuild up strong relationship with their customer's so that an organisation can attainedsustainability for longer period of time (Biggemann, 2012).Additionally, mangers of Mark &Spencer are able to build up strong relationship with their customers by satisfying them withappropriate offerings as per their need and wants. Basically, they are focusing on customer'sservices, listing to their feedbacks and accordingly making efforts to overcome such issues in aneffective manner.Marketing information system(MIS): Marketing information system help anorganisation to maintain records of data and information of their product and customers in anaccurate manner (Davis, 2017). Mangers of Mark & Spencer are evaluating marketinginformation system so that they can maintain records of their product as well as customer's data.Moreover, it is acquired by an organisation in knowing viewpoints of their potential customer'sso that according they can serve their customer's. From the above discussion it has been identified that marketing function play's severalrole and responsibilities in operating business. Moreover, mangers of a respective organisationmake sure that all the function are carried out in an effective and expeditious manner so thatgaols and objectives can be attain within stipulated framework of time.P2 Roles and responsibilities of marketing related to wider organisation contextIn an organisation, marketing is an essential department that play's an equivalent rolewhile carrying out the roles and responsibilities of business in an effective manner. Themarketing department of an organisation is connected with each department with an organisationin performing business operation and activities. Herein, marketing function help in creatingstrong relationship between a particular company and external environment. Herein, the rolesand responsibilities of marketing department are interrelate with each other which are determinedbelow:Marketing and human resource department: In an organisation, human resourcedepartment plays and important role as it is responsible for hiring, selecting and recruiting a rightcandidate for an organisation (Finch, Nadeau and O’Reilly, 2013). Herein, both marketing andhuman resource of Mark& Spencer are interlinked with each other such as with appropriate2
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