Marketing Essentials of Marks and Spencer (pdf)
Added on 2021-01-01
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MarketingEssentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11. Concepts of marketing also current and future trends............................................................12. Different marketing process....................................................................................................23. Role and responsibilities of marketing manager.....................................................................34. Interrelationship of marketing with other functional departments..........................................35. Value and importance of marketing role.................................................................................36. Conclusion regarding the significance of having effective interrelationship betweendifferent functional department...................................................................................................3TASK 2............................................................................................................................................3Part A. Compare the organisation uses different elements of marketing mix ...........................3Part B. Marketing plan to meet marketing goals and objectives................................................3CONCLUSION ...............................................................................................................................3REFERENCES................................................................................................................................3
INTRODUCTIONMarketing is considered as an activity that performed by the firm which is related withpurchasing as well as selling any products or providing services. It includes the purchasing,distributing, advertising, delivering the goods or services. The chosen company for this report isMarks and Spencer which is a growing British multinational retailers (Dibb and Simkin, 2013).Its headquarter is in London, United kingdom. The purpose of this report is to explain themarketing concepts with current and future trends. The different marketing process and roles aswell as responsibilities of marketing manager. Marketing interrelates with another functionaldepartments and marketing role and value in the context of company. Significance of havingeffective interrelationship among different functional departments. Comparison between twofirm using marketing mix. Apart from this a market plan is developed to meet marketing goalsand objectives are also mentioned in this report. TASK 1Covered in PPT TASK 2Part A. Compare the organisation uses different elements of marketing mix1
Basis of differenceH&MMarks and SpencerProductH&M offers a huge range ofproducts thatincludeaccessories and clothing in itsportfolio. Along with that theylaunches new product line afterevery regular interval of time bycollaborating with variousdesigners. They basically targettheir product to youngergeneration.Marks and Spencer include diversifiedproduct range in comparison to H&M asother than clothing, footwear andaccessories they include homeaccessories, furniture, flower and fooditems. They basically target to all agegroup like women, men and kids.PriceThey maintain medium pricestrategy for its quality items andkeep huge old stock in discount.They follow competitive price strategyfor its various offerings. In general theycharge medium to high price on its2Illustration 1: Marketing mixSource: Marketing mix, 2018
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