Marketing Essentials Report of Zara (PDF)
Added on 2020-10-22
13 Pages3866 Words126 Views
MARKETING ESSENTIALS
INTRODUCTIONThe proper management of the marketing or promotional operations will help in carryingout of the measures which will help in carrying out of the services and thus supports a good risein overall rise in the functionality of the organisation. The suitable management of the marketingmeasures will lead the organisation to improve the awareness of the customers and buyers aboutthe products and services offered by an enterprise. The current report covers the marketingmeasures and strategies that are been followed by fashion and apparel brand, ZARA. The report will cover the key roles and responsibilities of marketing function on theorganisation and in a marketing context. Besides this, the interrelationship between marketingand other functional units of enterprise are been evaluated. The key elements of marketingfunctions with other business functions and suitable marketing mix is evaluated with tacticsapplied for the organisation to achieve business objectives. A basic and evidence based coherentmarketing plan is developed by the organisation with the use of 7P’s of marketing.MAIN BODYLO1a) Key roles and responsibilities of marketing function related to marketing operations of ZARAThe marketing and promotional measures which are been carried out by the organisationwill lead to proper management of services and other operations. It will help in improving thequality of services and handling of customers needs which will help in meeting the needs anddemands of the organisation in a significant manner. Some of the key roles that are been carriedout by fashion apparel enterprise, ZARA are as follows:They will look after the proper development of a marketing channel which is been carriedout by the organisation (Fulgoni, 2016).Establishing and improving their brand equity and market presence in order to achieve asustainability.Identifying customers needs, launching and promoting the goods or services that are beendeveloped by the chosen enterprise.Besides this, various responsibilities are been carried out by marketing function of ZARAare:
Setting marketing strategy: In order to promote its goods and services among itscustomers, marketing department of ZARA will make out an effective strategy forpromoting its clothing goods.Carrying out of market research: The promotional department of ZARA will lookafter proper execution of a market research that will help in looking after proper growthmeasures which are been carried out by the organisation.Improve brand value: The marketing function will responsibly play the role inimproving the overall brand value of selected organisation. This is important to improvethe sales of organisation (Malik, 2019).Promoting the goods or services: The marketing department of ZARA will look afterthe proper promotion of goods or services that is been carried out by the firm In order toimprove clients awareness towards their products.b) Analyse roles and responsibilities of marketing in context of marketing environmentAs with the passage of time, the marketing environment of an organisation is gettingmore and more competitive that has created a rift between the sustainability and handling ofoperations of the organisation (Brown, 2016). This will help in proper rise in carrying out of theservice measures which are been carried out by the firm. This will help in improving the marketpresence of the organisation. Besides this, marketing also supports an increase in otheroperations of the enterprise. Some major roles and responsibilities that are been carried out bythe organisation are:Tackling the market competition: As the fashion and apparel based market or industryis facing an abominable competition, marketing department of ZARA is required to takesuitable steps to pulverize these challenge (Anderson and et.al., 2017). As manyorganisation's have penetrated within the fashion based industry, ZARA is required toplan their marketing measures within the organisation in most effective and significantmanner.Improves the economy of a company: The marketing department of the chosen apparelenterprise will lead to increase awareness of their buyers which will lead to improve salesof the organisation and hence, supports a good rise in execution of the service measureswhich are been carried out by the organisation.
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