Marketing Essentials: Roles and Responsibilities, Marketing Mix, and Plan

Marketing Essentials
Table of Contents

INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
P1. Define marketing with roles and responsibilities of marketing function............................................3
P2. How they related to other departments of organization.....................................................................4
P3.Marketing mix and comparison between two companies...................................................................5
P4. Marketing plan..................................................................................................................................7
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................10

INTRODUCTION
The term marketing defines that set of institutions for communicating, delivering and
exchanging goods and services, buying or selling of goods and services to their customers and
society at large (Backman, 2019). It includes selling or delivering their goods and services to
other customers or other businesses. The purpose of marketing is to focus on promoting product
and services to attract a large number of customers with a specific period of time. For this
assessment, selected organization is Mark and Spencer is a British multinational retailer which is
headquarter in UK that specialize in selling clothing, home products and food products which
was established in 1884. This report covers various topics such as roles and responsibility of
marketing function, marketing mix, compare another organization, produce marketing plan
which include SWOT analysis, porter 5 forces, advantage and disadvantage of marketing plan.
TASK 1
P1. Define marketing with roles and responsibilities of marketing function
Marketing is an act for promoting or selling their goods and services to other businesses
or customer within particular period of time. Each and every organization has implement their
growth strategy towards accomplish their goals and objectives through techniques of marketing.
Marketing defines actions that they can attract to many target customers through goods and
services with high quality and aims to deliver their prospectus and consumers through content
with a long period of time and ultimately increased sales. Marketing is basically about
promotions of basic goods and services for target audience and communicating, delivering,
exchanging offerings that are value for customers, associates and society at large. Key roles and
responsibility of marketing functions with context to Mark & Spencer which are described
below:
Development in conception of marketing: To determine selling of goods and services
need to be various crucial aspects of users at a marketplace (Beltrán Ballester, 2021). The main
aim of the organization is plan of actions that digital media in terms to increase their goods and
services provided in their marketplace. Mark and Spencer’s a need to be resolved that goods and
services should be provided customer according to their clients expectations so that they can earn

higher profits in the upcoming period of time. They also focus their promotion that what is meant
that people are attract more and more and raise their services so that they can earn higher profit.
Identify the requirements of customers: Marketing function is a liable for identify their
changing needs and wants demands of customers according to their customer expectations. Mark
& Spencer was accomplish their goals and objectives to identify needs and wants attitude, habits
of customers towards analyzing data with clients and actually demand in their market place.
Satisfy customer needs: To satisfy their customer needs according to their customer
expectations marketing functions. It must identify their product and satisfy the needs of
customers that can offer value for customers and for money (Gunawardane, 2020).
P2. How they related to other departments of organization
Marketing is a technique which provides opportunity to attend many marketing plans in
terms to advantages of customer in their marketplace. Various kind of business operation which
needs to be organized by management teams which are related to operations of marketing in
every effective manner.
Marketing and finance: Marketing provides relevant plans which should be in a
particular budget whether it is related to profit or cost margin of product. Finance functions
provide a marketing department to define their budget to conduct a marketing campaign. It is
necessary to suitable interconnection between finance and marketing a particular activity which
is related to goods and services in a very significant manner and finance must provide financial
information and focus on particular transactions related to budget for promoting their goods and
services in their marketplace. Mark & Spencer are increase their profit margin as well as sales
through their finance and it is interconnected with each other to promote goods and services in
the marketplace.
Marketing and human resource: There the dissimilar roles which are connected to
human resource department such as hiring, recruiting, retaining, training and development to
their staff members during a period of time (Korobtcova, 2020). It is necessary to select their
competent work for in terms to increase their contribution to company's portion in significant
manner. Mark and Spencer human resource department on rising research in terms to access their
satisfying needs of the customer expectations. It is a duty of human resource professionals that