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Roles of Marketing Function and Marketing Plan for Aldi : Report

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Added on  2020-07-22

Roles of Marketing Function and Marketing Plan for Aldi : Report

   Added on 2020-07-22

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Marketing Essentials
Roles of Marketing Function and Marketing Plan for Aldi : Report_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Explain the key roles and responsibilities of marketing function.........................................1P2 Hoe roles and responsibilities of marketing in relation to wider organization context.........3TASK 2............................................................................................................................................4P3 Compare the ways in which different organizations apply the marketing mix to themarketing planing process...........................................................................................................4TASK 3............................................................................................................................................7P4. Evaluate a basic marketing plan for ALDI...........................................................................7CONCLUSION..............................................................................................................................11
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INTRODUCTIONMarketing is a significance of an organization to buying and selling goods and service.With the help of advertising, it promote goods and service and increase awareness about thegoods in customers mind (Rowley, 2016). It is an important process to attract and invite largernumber of customers. Basically, marketing is used by every organization to create and satisfy thecustomers and identify their demand and needs. It is the study of exchange relation with people.It defines the best marketing mix which includes product, price, place and promotion to definetheir products in front of customers according to their demand. Marketing is one of theimportant processes to increase production and performance level at marketplace. Present reportis based on ALDI which is one of the biggest company (Spillan, 2010). They earn highprofitability in every year and provide best service to its customers and get satisfaction by them.Recent days marketing is more effective process to invite n number of customers and identifytheir demands in appropriate manner. Present report defines the roles and responsibilities ofmarketing function along with providing basic marketing plan for ALDI to attain success in themarketplace.TASK 1P1. Explain the key roles and responsibilities of marketing functionMarketing is essential process to identify customers needs and wants and get highersatisfaction by them (Pike, 2015). It is a one of the most important sector to every organization topromote and delivered company product and service to the service users. In every organizationmanager used different types of promotional tools to attract large number of customers to buy theproduct. It is a process of communicating and delivering information about the specific productand service in effective manner. There are main roles and responsibilities of marketing functionwhich aid in achieving goals and objectives in best way and also improve their performance levelat marketplace:Products: Product is essential element of every organization which is offered by the company totheir customers. Best product and service satisfy customers need and wants. Aldi makeinnovative product to their customers to attain higher success in appropriate manner(Papasolomou and Melanthiou, 2012). Marketing department attempt research activities to attractlarge number of service user. Effective product design is helpful in making attractive products to1
Roles of Marketing Function and Marketing Plan for Aldi : Report_3
invite customers to buy the specific products. According customers need and demand ALDIproduce well featured products. Price for products: It is a one of the main role of organization to attain success in effective way.In today's competitor world set the correct product price is more challenging. If an enterprise sethigh price of their product they lose customers. In market substitutes of products are easilyavailable at low prices. In this condition Aldi face more difficulties while setting price to attractlarge number of service user and same time generate high profitability in their process is alsodifficult. Marketing manager of ALDI set right price to right product to attain success andperformance level at marketplace (Ogunmokun and Tang, 2012).Selling for profit purpose : It is a essential function to giving and offering final product tocustomers in effective manner. Marketing department of ALDI set activity to maintain thisprocess easily so that service user buy specific product in convenient way. Selling process isessential to organization to earn higher profit. With the help of personal selling, publicity andsales promotion ALDI sell their product to end user. This function of marketing transferownership of product to the customers so that they can increase sell volume (Wirtz, 2012). Promotion through various tools: This function include promotional tools to attract largenumber of customers to buy the product. ALDI include advertising process to invite newcustomers to maintain relationship with them and it is necessary to increase profitability level.Basically it is a effective process to increase customers awareness about product and service. It ispart of the marketing mix which helpful to get higher success at marketplace (Nguyen andSimkin, 2012). Management information system: It is a systematic process to collect sample and informationregarding the product which assist to taking best decision. Marketing department of ALDI usesame process to gather appropriate information to make best plan for future time. It define dailybasis report of organization to maintain their process and make effective decision to getappropriate result.Financing with different sources: It is essential function of marketing in Aldi which defineoptimum utilization of resources. It involve owned capital, bank loan and trade credit to makemoney. With funds organization can not exist in marketplace and stop their organizationalactivities. This role of marketing provide funds for organization to run their business easily.2
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