Marketing Essentials of McDonald - Assignment
Added on 2020-06-04
19 Pages5731 Words34 Views
MarketingEssentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Roles and responsibilities of marketing function..................................................................1M1. Duties of marketing with respect to marketing environment..............................................3P2 Relation of roles and responsibilities with wider context of organisation.............................3M2 Significance of inter-relationship between marketing and other functional unit.................5D1 Critically evaluate the key element of marketing function...................................................5TASK 2............................................................................................................................................6P3 Comparison of marketing mix applied by different companies.............................................6M3 Evaluate different tactics chosen by McDonald's to achieve business objective...............10TASK 3..........................................................................................................................................10P4 Marketing plan for McDonald's...........................................................................................10M4 Produce detailed marketing plan for McDonald's..............................................................13D2 Design marketing plan with the use of 7Ps.........................................................................13CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15.......................................................................................................................................................16
INTRODUCTIONMarketing is the tools or essential way through which Small and Big organisation canearn growth and success. It help the business to work with each other towards maximisation ofits sales and profits. Marketing as the art and science of exploring, delivering and developingvalue to satisfy basic needs and wants of target audience. It is an effective process in whichdifferent activities are included such as targeting, research, communication, public relation andmany other direct mail (Askeland and Wright, 2013.). Marketing is more essential and vitalelement for the company to improve their reputation and goodwill at marketplace. Further, it isuseful for the organisation to attract maximum number of customers towards business servicesand products. In the present assignment, given company is McDonald's, it is limited services andfast food business more than 35,000 restaurant in across 100 countries. They deals in differentvariety of products such as salads, chicken sandwiches, desserts, etc. This report divided intovarious parts which include role of marketing functions and its interconnection withorganisational functional unit. Marketing mix of two organisation and marketing plan ofMcDonald's are shown in this project. Main aim of this report is to analysis importance ofmarketing for the company. TASK 1P1. Roles and responsibilities of marketing functionMarketing is an essential techniques in the modern business enterprise, it covers knowingof consumers demands, marketplace, making profitable relations, market strategy and renderquality among large number of audience. Marketing functions can be explained as the duty of thecompany which assist it to recognise and source possibly successful goods for marketplace andthen supports in its promotion. There are different number of marketing functions which areapplied by the McDonald's essentially. These are shown as below: Pricing: It is identify as essential function for the business success and development. Inthis functions McDonald's set appropriate and low price for their products which support them toattract large number of customers easily (Burke and Friedman, 2011). It also assist them in orderto maximise their sales and revenues in allotted time duration. Product or service management: This is also known as an important and foremostfunctions which benefited McDonald's in order to develop innovative food products for theirtarget and potentials clients like their chicken McGriddle and Breakfast Bowl. 1
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