The ALDI Marketing Essentials INTRODUCTION 3 P1 Key Roles and Responsibilities of the Marketing Function

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
P1. Key roles and responsibilities of the marketing function for the ALDI...............................3
P2 Roles and responsibilities of marketing relate to the wider organisational context for the
ALDI...........................................................................................................................................4
P3 Compare the ways in which the chosen organisation applies the marketing mix to the
marketing planning process to achieve business objectives.......................................................7
P4 Produce and evaluate a basic marketing plan for the ALDI................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing is related to the exchange the goods and services to the consumers. Marketing
essential is one of the important function in the organisation that assist to reach their specific
goals and objectives. Marketing is tool or platform for promoting their product and services in
marketplace. This approach will help for providing the customer satisfaction in order to full fill
the need and requirement of customers. Marketing is requires for gain the customer attention by
ordering the effective good and services. ALDI is a leading organization which is based on
supermarket to provide the best quality of product and service to their customers. This report will
discuss about the specific role and responsibilities of marketing function in ALDI. This
assignment will discuss about the comparison between the two different organization that applied
marketing mix concept for planning and development to achieve their goals and objectives.
Furthermore, this report will also discuss about the responsibilities and role of marketing that
interrelated with the organization of ALDI. At last task, it also produces and evaluate marketing
plan of ALDI to identify their overall cost and budget of company.
P1. Key roles and responsibilities of the marketing function for the ALDI
Marketing function is main part of Aldi to manage the entire business process in effective
manner. A role of this organization to identify the specific source potentially successful for the
marketplace. It includes different functions market research, producing the marketing plan and
product development as well as planning an effective strategy for the purpose of promotions,
customer service, distribution of sale, public relation etc.
There are different types of role and responsibilities for managing the entire business operations
and functions. Analysing and Gathering the market information- This is the important part of
organization for marketing that putting some efforts to understand the need of customer
thoroughly (Coppens and et.al., 2017). In ALDI, Marketing manager is responsible
person for analysing the entire business process and finding the best market values that is
required for the organization. They also analyse the latest trends and techniques for the
promotions. Marketing planning-Marketing planning is an essential of organization in order to
achieve their objectives. Marketing manager is plan an effective strategy for increasing
the product values in marketplace. In this way, many customers attracts towards their

services and goods. This is the main part of generating large revenue which is beneficial
for organization and economy. Manager has to prepare plan in respect to the level of
production and promotions. Product designing and development- Product designing is playing important role in the
selling product in marketplace. ALDI produce better quality of product and there is
attractive designed sell more than the item of organization. It is required for organization
for managing the business process in proper manner. Standardisation and grading- Standardisation depend on their size, design, colour, raw
material, size in respect of the particular product. Marketing manager always try to
increase their standard of product all over the world. They are used different techniques
and approach to increase the level of quality (Rao and Abegaz, 2017).
 Packaging and Labelling- Marketing manager is try to manage the packaging and
labelling because it also avoids the damage, breakage, destruction of the product during
the storage and transit. This facility help for lifting, conveying and handling the good and
service.
P2 Roles and responsibilities of marketing relate to the wider organisational context for the
ALDI
In Aldi, there are some roles and responsibilities of the marketing that plays important
role in the organization. Sales or marketing team has to be influence on the productivity and
profitability of the business. They perform different task for achieving the goals and objectives.
 Market segment- the role of marketing manager for managing the sales and marketing
team to provide the information regarding the market values. Sales team depend on the
product and item that offered in marketplace (Davis, 2017). For Example- if the product
of AlDI is highly technical and segmented by the industry in effective manner because
the team of sale responsible for dividing the product according to the quality and
efficiency.
 Strategy- Marketing manager is plan an effective strategy for identifying the market
segment
 They represent. It makes sure that marketing strategy addressing all the requirement of
their segments. For promotion, Marketing strategy is playing important role of achieving
their goals and objectives.