Marketing Essentials: Roles and Responsibilities, Marketing Mix, and Marketing Plan
VerifiedAI Summary
This document provides an overview of marketing essentials, including the key roles and responsibilities of marketing function, how they relate to the wider organizational context, and how different organizations apply the marketing mix to accomplish business objectives. It also includes a basic marketing plan for Unilever, focusing on the launch of a new food delivery service called 'Unilever Meal'.