Marketing Essentials

Marketing Essentials

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Explain the key roles and responsibilities of the marketing function...................................1
P2. Explain how roles and responsibilities of marketing relate to the wider organisational
context..........................................................................................................................................2
TASK 2............................................................................................................................................3
P3. Compare the ways in which different organisations.............................................................3
TASK 3............................................................................................................................................6
P4. Produce and evaluate a basic marketing plan for an organisation.........................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is the activity of running the business of an organisation in which an organisation
sells and promote its products and services within the marketplace with the goal of satisfying the
demands and requirements of customers through offering goods and services as per their
necessities and preferences. Marketing essentials indicates to those aspects that assist in
executing activities of marketing in adequate form. For the completion of this report Burberry is
the firm which is considered (Blythe and Martin, 2019). This venture was established in 1856 by
Thomas Burberry and is headquartered in Westminster, London, UK. It currently designs and
distributes ready to wear considering trench coats, leather goods, footwear, fashion accessories,
eyewear, cosmetics and fragrances etc. This document will explain about roles and
responsibilities of marketing division and interrelation of different functions of firm with
marketing. Further, it will consider information about different aspects of marketing mix to
achieve business goals and development of a marketing plan.
TASK 1
P1. Explain the key roles and responsibilities of the marketing function
There are different roles and responsibilities that played by marketing function in a company
like Burberry. The description of some of them is as below:
Gathering and analysing marketing information- It is described a crucial role of marketing
division because it assist in gathering information form market about needs and preference of
target audiences in respect to products and services of the firm. In Burberry, the administration
of firm collect data about the changing demand of customers as per trend and fashion so that they
can manufacture products as per their requirements. When the establishment is familiar with
consumers wants then they consider several decisions regarding effective marketing of its
commodities and products (Larson and Draper, 2018). In this form, marketing play a crucial role
by gathering required information so that the venture can aware with necessities of marketplace
and they can manufacture as per them.
Marketing planning- It is an important function of marketing because it assist in and
important in reference to developing the profits, manufacturing and sales of firm. In Burberry,
the management of the organisation frame and formulate plans and policies for the marketing of
enterprise’s goods and products. They designed sales plan of action to increase the sales of
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business venture and make determinations in term of production of commodities that are offered
to target audiences of establishment.
Promotion- It is one of the essential role and responsibility of marketing function of
Burberry. It is a procedure of offering information about the goods and services of respective
firm in the market by using effective tools of promotion. In respective firm, with the help of this
component, the management create awareness about its clothing, footwear, cosmetics and other
products so that people purchase goods as per their requirements. This will assist in maximising
sales and customer base of the firm (Henríquez, 2018). For this marketing function requires
utilising different advertising channels like social media, news paper, internet, radio, wed
advertisement, magazines and many more. It will enable in improving productivity and
profitability as well as brand image or marketing position of establishment.
P2. Explain how roles and responsibilities of marketing relate to the wider organisational context
Marketing with production- Marketing is effectively associated with production function
and take assistance in diverse form because marketing is the activity of manufacturing, selling,
promoting and providing commodities and facilities to consumer of organisation. In Burberry,
marketing division produce products and services with the assistance of production function.
This will assist in fulfilling the needs and demands of target audiences of the firm by
manufacturing commodities as per their requirements. Marketing and production both are
essential departments of enterprise as when the management of the firm design and set sales
target then production division assist in attaining that objective by producing products so that
venture can hit its set target.
Marketing with finance- In Burberry, finance department play an effective role and related
with marketing function to operate business of the firm. Finance function offer monetary value to
marketing function to buy raw material so that they can produce goods and products according
demands and preferences of consumers. Finance department offer capital to marketing for the
advertisement of goods and utilising diverse endorsing tools and techniques like internet, social
media, digital tools, web advertisement, Radio, Magazines and many more (Chernev, 2019).
With the assistance of it, they can aware target people needs regarding products and services
which are manufactured by business venture. Finance division plays a crucial role by managing
the appropriate data regarding cost and fund which is invested by marketing department in
operating business operations and activities.
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