Role and Responsibilities of Marketing Function in M&S

This report discusses the role and responsibilities of marketing function in M&S, including its innovative marketing strategies and partnerships with fashion industry companies. It also explores the wider organizational context and the impact of marketing on sales services.

Marketing essentials

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
LO1.......................................................................................................................................................4
P1 Role and responsibilities of marketing function...........................................................................4
P2 Role and responsibilities of marketing related to wider organisational context............................6
LO2.......................................................................................................................................................8
P3 Comparing Application of the Marketing Mix by Different Business Organisations...................8
LO3.....................................................................................................................................................10
P4 Marketing Plan for Marks & Spencer.........................................................................................10
CONCLUSION...................................................................................................................................12
REFERENCES....................................................................................................................................12

INTRODUCTION
Marketing essentials is considered to be one of the most important business objective for
gaining stronger position into world scenario through which higher rational positions can be
attained onto more dev eloped ethical working parameters. The 7ps of marketing essentials
are known to be one of the most important part which enables to bring high effective
segments within the set paradigms and to rationally bring marketing goals into practical
business sense. M&S company is one of the best retail fashionable brand within UK industry
known for large innovative products and services through which it has attained large
goodwill within business world. The report explains role and responsibilities of marketing
function where wider company business objectives are attained onto bigger levels through
strong innovation within various segments and the fundamental role it plays onto wider
contexts (Armstrong, Kotler and Brennan, 2018). The report discusses new company ways
which apply marketing mix to evocative planning to achieve higher business objectives for
longer effective development and the role marketing planning plays at M&S to bring strong
technicality within performance metrics. The report also brings forward marketing plan for
company M&S with all gaols, strategies and higher relative business positional parameters to
attain long term viable paradigms onto relative performance targets.
LO1
P1 Role and responsibilities of marketing function
Marketing function is one of the most important business segment which enables to
bring on higher scale services for gaining strong business positions and to pertain onto higher
reflective working segment for longer working hemispheres. The role of marketing function

is highly evocative to bring on more determinants through complete procedural functioning
onto more relative determinants where company aims to keenly develop rational paradigms.
Marketing function has been increasingly becoming one of the most stringent function of
business where technology works as an effective parameter to pertain onto more technical
parameters for gaining strong positions within business world. The role and responsibilities
of marketing within M&S company which is one of the most high developed retailer brand is
highly important and rational to bring on more advanced working determinants where the
brand aims to be highly functional onto strong innovative marketing demands (Brezak,
Vlastelica and Kostić, 2019).
 The M&S marketing department is highly functional to bring on best marketing trends with
strong innovation and advancement within the goals of company to program out larger
determinants for longer effective working paradigms. The brand has positioned itself as one
of high fashionable company to bring on long term goodwill among domestic as well as
international countries business segments for gaining stronger positions at higher levels.
M&S marketing is known to be one of the highly innovative marketing where brand has
been working onto various paradigms to bring on long term focus and rational functional
positioning within the set targeted customer markets (Yahia, Al-Neama and Kerbache,
2018). The brand is known to be highly precisely working with best innovation and
creativity within its marketing functions where social media has also played an active role to
keep on attracting large scale customers. M&S works with high précised synergy to market
out its products and services among consumers market share for gaining long term yielding
position within the yielding metrics and to potentially leverage onto best paradigms within
fashion industry. The brand has been working on twitter, Face book, YouTube and
instagram to bring on more relative innovative marketing parameters to reach large scale
customers market share and to rapidly work on the untapped business segments within
global marketing scenario (Chen, Van Der Lans and Phan, 2017).
 The M&S company has been partnering with best fashion industry companies worldwide
and enterprises to build on long term synergy of higher effective marketing and to rationally
build on keen marketing trends focus to develop long term marketing position within world
retail industry. The retail industry where M&S is known as one of the most innovative
fashionable brand focusing onto more technical advertisements, productively working on
higher innovation within working segments to promote on digital marketing. M &S focuses
onto best radical marketing parameters with higher synergy of keen focus to leverage for

gaining strong marketing paradigms which has been increasing profits and goodwill among
consumers also. The brand strongly focuses on marketing functions to bring on working
paradigms where factors of fashionable approaches to gain customers share, leverage on
gaining strong fundamental position and to actively produce best fundamentals for technical
advancement (Wilson, Zeithamland Gremler, 2016).
 M&S is one of the most functional brand within retail industry producing high fashionable
products and services and positioning itself as most high developed brand governing onto
keen synergy of optimism for best marketing fundamentals (Davcik and Sharma, 2016).
Marketing professionals are highly active to bring before higher effective developed
business paradigms and to reflect onto best services as per developed customer oriented
facilities where marketing plays an active role. The brand has been working on the best
marketing functional paradigms to focus on best factors to leverage more rational functional
scaled services where active marketing works as one of the most important parameter. M&S
is one of the best retail brand where marketing has been highly productive to bring on
quested parameters onto best factors of gaining potential customers market share and to
develop long term position within world retail industry.
These factor explains the role and functions of marketing within the global
dynamic business world where the rational synergy onto keen paradigms is to bring on
more developed functional scale services and to generate long term positioning into
marketing department (Newman and Trump, 2017).M&S is one of the most high
fashionable brand within retail industry to work onto innovative marketing and to program
on the best developed working standards which will further bring on more focused retail
marketing paradigms to pertain onto developed functional units. The brand has been
working onto marketing segments with best fundamentals of technological advancement
where all customer satisfaction services are governed with best metrics of development and
yield onto higher synergy of actions to program out the targeted revenue and to leverage
long term position with best synergy of creative marketing and advertisements through
digital platforms within world metrics. M&S being one of the most high developed retail
brands within UK and global industry focuses to build strong parameters of gained
innovation, creative advertising with best functional roles to develop new rational
development paradigms through which wider advertisements have been available to
develop onto more radical fundamentals with wider scope of services focused onto
consumer strength. .

P2 Role and responsibilities of marketing related to wider organisational context
The role and responsibilities of marketing related to company M&C company context
can be understood by the fact that there is wide relative development within marketing
fundamental to evolve on overall working scenario which enables to program out more
developed working standards (Dwyer, Dragićević and Knežević Cvelbar, 2016).
 The role of marketing in context of M&S is highly proactive to bring on stronger working
performance metrics to bring on stronger working parameters pertaining to vast generated
determinants, keenly work onto more rational strengthening along with stronger results of
profitability and goodwill among consumers. Role of marketing can be further analysed with
the fact that it enables to generate strong working paradigms within dynamic business world
with strong competitiveness and higher strength parameters. Marketing with strong branding
has successfully created M&S one of the biggest brand of UK retail industry to bring best
customer satisfaction services and high innovation within all portfolio of products through
which larger goodwill is developed and technically advancement to program out best
rational functional fundamentals. The various new responsibilities of marketing within M&S
company context can be understood with the following factors where the metrics of higher
relative development enable to bring on larger proactive functional strength for bigger time
frame (Percy, 2018).
 M&S company has been programming wide marketing rational activities and developed
higher innovative marketing responsibilities for gaining stronger business parameters
developed to bring on best proactive market demands (Felbermayr and Nanopoulos, 2016).
The responsibilities of marketing can also be understood with the fact that higher innovation
and best brand products can be delivered with marketing parameter which plays an important
role to keenly bring customers close to company products for yielding on to best sanctioned
paradigms. Marketing plays an important responsibility to deliver best technology
advancement, company fashionable products and larger determinants for gaining higher scale
of relative gaining strong market share. The brand has been aiming to use marketing as one of
high role within global dynamic business world with proactive rational factors to bring on
strong marketing, enhance the untapped business segments within various countries and also
yield onto best channels of innovative marketing.
 The responsibility of marketing at M&S company is known to be one of the most higher
functional as company has been investing with large funds onto marketing channels to
program out all fashionable outputs and customers services based onto demands of market

share. Marketing also enables company to build strong brand within global business arena
and to relatively bring higher keen synergy of best radical paradigms and to yield onto larger
determinants of international marketing. Globally M&S is one of the biggest brand within
retail industry producing large innovative items and products, services pertaining best rational
fundamentals to bring higher profits and goodwill among consumers. Role of marketing is
also highly important to develop within business world globally where the quest of
innovation is highly proactive to change based on customers demand and preferences.
Marketing builds brand globally through digital networks within international paradigms and
influence to build best proactive functional paradigms within quested synergy, leverage
higher profits and larger goodwill among consumers within untapped customers business
segments.
 Marketing responsibility can also be programmed within M&S company sales services where
best innovative products, fashionable outlets are rationally developed onto larger working
paradigms to bring on more connected global viability within world hemispheres. The brand
marketing focuses to bring on best determinants of digital marketing where the company has
been progressively working on to bring on best radical high ethical functional role to get
higher profits and larger effective marketing determinants. The marketing plays an important
role by working on the responsibility of one of the most important department to proclaim
onto best factors of gaining synergy among consumers business world where the dynamic
strength of marketing is focused. Marketing plays one of the highly important role to
technically bring advancement and raising the standards of marketing to leverage onto more
innovation within set metrics of working strength by working onto the parameters where
success is focused to bring on best relative synergy of profits and goodwill among consumers
(Wakefield and Blodgett, 2016).
LO2
P3 Comparing Application of the Marketing Mix by Different Business Organisations
Marketing mix is a strategic framework that details a set of strategies, tactics or
actions used by a business organisation with the intention to promote and advertise its goods
and services to the public with the population. This section compares the application of
marketing mix between Marks & Spencer and Primark business organisations, both of which
are competitors to each other, within the retail industries of UK. The marketing mix consists
of 7 components as follows:

Product:Marks & Spencer includes two brands within its operations one dedicated to food
products and the other dedicated to clothing and homeware products.The products
manufactured and sold by Marks & Spencer within the retail industries of UK are primarily
focused on satisfying their customer’s needs, preferences and requirements within the retail
markets, placing great focus on the quality and fashion style of their customers which the
administration of Marks & Spencer identifies through consumer analysis and consumer
insights (Chaffey, 2019). Primark on the other hand only includes one brand that is dedicated
to clothing and homeware products. While the products offered by Primark are also focused
on design, fashion style, these are manufactured solely to meet the demands and requirements
of their customers.
Price:Marks & Spencer sells its products within the retail industries of UK by making use of
skimming pricing strategy with the prices of their innovative goods and products eventually
decreasing in the retail markets. The product prices offered by Marks & Spencer are
dependent on the quality of materials used and innovative design of the products.
Contrastingly, Primark offers product prices to its customers which are highly affordable,
competitive and reduced on account of using cheaper source materials at the cost of product
quality as part of its business model.
Place:Marks & Spencer offers its services and goods for sale within the retail markets from a
number of physical retail stores, online stores and franchise establishments in an effort to
effectively provide its services to a large base of customers within the retail industries of UK.
Marks & Spencer also has considerable international operations (Kotler and et.al., 2017).
Contrastingly, Primark only offers its goods and services to the consumer through its own
dedicated physical stores which are strategically located to service a large number of
customers.
Promotion:Marks & Spencer makes use of both traditional and digital marketing channels
and tools such as online websites, social media platforms, magazines, newspapers, billboards,
TV and radio commercials etc., in order to promote and advertise their goods and services to
a large base of audience within the UK population. Marks & Spencer also makes use of
digital marketing software such as Google Analytics and Hootsuite in order to dynamically
monitor and record the performance of their digital marketing operations and analyse
recorded data to improve marketing operations of Marks & Spencer. The promotional
operations of Marks & Spencer place great focus on their brand awareness, value and

reputation within the retail markets. Contrastingly, the marketing operations of Primark are
limited when compared to Marks & Spencer, as these only include use of basic traditional
marketing tools in addition to social media platforms for the promotion and advertisement of
their goods and services to consumers within the retail markets.
Process: The operational processes of Marks & Spencer for all their varied operations are
smooth, well managed, efficient and delegated between distinct departments in order to allow
Marks & Spencer to provide their customers with effective and efficient service that is
customer friendly at its core (Cateoraand et.al., 2020). The various processes of Marks &
Spencer include traditional tills, online shopping stores and self-service kiosks. Similarly,
Primark’s operational processes are also well managed and distinguished allowing for
customer friendly process but does not include on line stores as part of its operational
processes.
Physical Evidence: As Marks & Spencer’s operations are highly varied, it places great
emphasis on product packaging in order to increase its brand awareness amongst the public.
Marks & Spencer also places significance on the interior design and store layout of its
physical establishments in order to attract a wide range of customers with the establishments
also including other optional facilities such as food halls, rest rooms and baby care facilities
in order to satisfy the varying needs and requirements of their diverse customers. On the other
hand, Primark does not offer any additional facilities to its customers except for focusing on
their packaging, interior design and store layout in order to maximise their limited
profitability.
People:Marks & Spencer tries to recruit highly skilled and talented individuals for its various
operations, with many of Marks & Spencer’s employees being skilled, trained and
experienced in IT skills and customer service (Hollensen, 2019). This helps Marks & Spencer
perform with increased performance and efficiency as its operational workforce is highly
skilled, talented and experienced. While Primark does recruit skilled and talented workforce,
they mainly focus on recruiting employees who are trained and skilled in providing effective
customer service to their customers.

LO3
P4 Marketing Plan for Marks & Spencer
A marketing plan is a strategic report that includes the marketing objectives of the
business organisation, its target markets, marketing mix, marketing strategies, control
processes etc. Marketing plans are of immense importance for a business organisation’s
marketing operations to become successful and contribute towards the business organisation
accomplishing its own strategic objectives and vision. With the marketing mix of Marks &
Spencer already evaluated the marketing plan for Marks & Spencer is made by making use of
the SOSTAC model as follows:
Situational Analysis:Marks & Spencer is a global retail business organisation that specialises
in selling home products, clothing and food products to its customers within the retail
industries. Marks & Spencer enjoys a very high brand awareness, value and reputation within
the retail industries on account of their long sustained successful operations. Marks &
Spencer has around 959 distinct establishments all across UK with 615 establishments that
exclusively sell food products to the customers within retail markets.
Objectives:
 Marks & Spencer are required to increase their total sales by 15% within the next
fiscal year.
 Marks & Spencer are required to increase their new customers acquired additional by
10% within the next 12 months.
 Marks & Spencer are required to increase their current market share within the retail
industries of UK by 5% within the next 12 months.
Strategies:In order to effectively be able to achieve their marketing objectives, Marks &
Spencer has strategically segmented and targeted their customers and have positioned the
business in order to service this targeted segment. Marks & Spencer have segmented their
customer base on the basis of their economic prowess with segments forming of customers
belonging to the middle and upper economic classes of the population as these possess
required personal disposable income for the goods and services of Marks & Spencer. Further
Marks & Spencer has targeted customers from this segment belonging between the age
ranges of 18-40. Targeted customers can belong to all genders, nationalities, cultures,
religions etc., allowing for Marks & Spencer to service a large base of targeted customers

(Armstrongand et.al., 2018). Marks & Spencer have strategically position their marketing
strategies in order to effectively market to their targeted customers in an effort to achieve
their marketing objectives.
Tactics:Marks & Spencer makes use of both traditional and digital marketing channels and
tools for their marketing operations in an effort to promote and advertise to a huge range of
audience within UK. Using digital marketing tools such as online websites, social media
platforms etc., allows for Marks & Spencer to promote and advertise to a very large base of
customers through the internet, while incurring significantly less costs attached to their digital
marketing operations (Philip, 2017).Marks & Spencer also makes use of traditional marketing
tools such as newspapers, magazines, billboards, TV and radio commercials etc., irrespective
of their combatively higher costs attached, in an effort to promote and advertise their
products to a very large base of audience within the UK.
Actions:In order to accomplish their marketing objectives through mentioned tactics, the
marketers of Marks & Spencer have effectively delegated tasks amongst the members of their
marketing team with respect to which employees of Marks & Spencer are required to look
after digital marketing operations and which employees are responsible for the traditional
marketing operations respectively in order for their overall marketing operations of Marks &
Spencer to be successful. For their marketing tactics, the administration of Marks &
Spencerhas also allocated necessary marketing budget that is required for the marketing
operations of Marks & Spencer to be conducted successfully.
Controls:The marketers of Marks & Spencer can dynamically monitor, record and analyse
the performance of their digital marketing operations by making use of strategic marketing
software such as Google Analytics and Hootsuite, which are capable to monitoring, recording
and storing various marketing metrics related to the digital marketing operations of Marks &
Spencer, which the marketers can analyse in order to gain insights into how their digital
marketing operations can be further enhanced and improved.
CONCLUSION
The report can be concluded with explanation of marketing essentials and various
factors where M&S has successfully enabled to bring before higher evocative working
fundamentals of larger strengthen services. The report concludes higher role and wider
responsibilities within marketing department where all products and services are focused as

per customers market demands to bring on larger diversity. Report concludes M&S company
has been coming up with best viable metrics and functional channels of communication
networking with innovative marketing where brand has been successful in gaining strong
position for itself within the set paradigms of rational working standards (Rundh, 2016).
Report concludes the role and function of 7Ps of marketing where M&S focuses to attain
stronger synergy of marketing and to develop long term position for itself within business
world. The report concludes strategic marketing plan where brand has been successful in
developing long term place for itself within business world of dynamic scenario where it has
been aiming to bring before best paradigms of marketing within global business world and to
yield onto higher promotional parameters to attain developed marketing fundamentals. M&S
is one of the best retail brand within UK and global industry to bring on higher proactive
working determinants and invest on innovative marketing segments within business world for
higher profitability among consumers and goodwill attainment
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